Episode 49 - Balancing Profit vs Purpose at a Mission Centric Company. Aidaly Sosa, Tony’s Chocolonely

Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are two sides of the same coin and are not mutually exclusive. Customer awareness drives more companies to identify their North Star and align all business activities to their core purpose.
Join them as they:

• Discuss the DNA makeup at mission-led companies
• Share how your product can narrate your brand story
• Examine the need for coherent messaging to create awareness of the brand mission
• Shed light on the profit vs purpose dichotomy

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Aidaly Sosa, the Head of Marketing U.S. at Tony’s Chocolonely, was born and raised in Curaçao with an innate curiosity and love for travel. Her adventurous spirit brought her to Amsterdam, where she studied and graduated with a degree in International Business. She has a 10-year career in the fashion industry, where she honed her product messaging and brand communication skills. Her passion for sustainability and social impact is tailor-made for her role at Tony’s, and Aidaly has played a crucial role in launching Tony’s in big box retailers like Target. She has also created successful partnerships with beloved brands like Ben & Jerry’s and championed Tony’s civic engagement campaign, ‘Make Your Voice Heard’.

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