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The Story Behind MoneyGram’s Grand Entrance into Sponsorship
Manage episode 357311282 series 2842405
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David Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.
For more information on the TicketManager Partner Summit, click here.
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