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#1: Leveraging Podcasts to Attract and Retain Talent - with Tannum Sullivan
Manage episode 412960626 series 3567826
Indhold leveret af Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also highlights the challenges and surprising benefits of using podcasting as a recruitment tool and offers advice for companies looking to leverage podcasting for talent attraction.
Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside
📬 Newsletter: https://link.rhonapierce.com/YZEviw
TIMESTAMPS:
00:00 Introduction
02:27 Tannum's Journey into Employer Branding
04:50 Inspiration for Starting the Podcast
07:12 Goals for the Podcast
09:35 Identifying Employee Stories to Showcase
12:01 Impact of Employee Stories on TA Efforts and Engagement
14:28 Repurposing Podcast Content for Other Channels
16:53 Most Successful Channels and Formats
19:12 Challenges of Podcasting as a Recruitment Tool
21:36 Surprising Benefits and Outcomes
24:01 Advice for Companies Looking to Leverage Podcasting
28:40 Tools and Resources for Starting a Podcast
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🌟 CONNECT WITH TANNUM
💼 LinkedIn: https://www.linkedin.com/in/tannum-sullivan/
🎙️ Podcast: https://open.spotify.com/show/6HPojUUSmFoj6rrZna4roK
🌐 Website: https://www.golden-careers.com/
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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