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Value Based Pricing with Alastair Dryburgh

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Manage episode 359888357 series 1061827
Indhold leveret af Through the Line with Andy Bargery. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Through the Line with Andy Bargery eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How do you put a price on ideas or creativity? It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway. Alastair is an advocate of agencies charging based on the value they create rather than the time it takes to deliver it. If you're currently selling time for money, you will enjoy Alastair's thinking.
  continue reading

77 episoder

Artwork
iconDel
 
Manage episode 359888357 series 1061827
Indhold leveret af Through the Line with Andy Bargery. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Through the Line with Andy Bargery eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How do you put a price on ideas or creativity? It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway. Alastair is an advocate of agencies charging based on the value they create rather than the time it takes to deliver it. If you're currently selling time for money, you will enjoy Alastair's thinking.
  continue reading

77 episoder

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