Artwork

Indhold leveret af Think with Google / Gimlet Creative. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Think with Google / Gimlet Creative eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

The Modern CMO

22:11
 
Del
 

Manage episode 258985094 series 2632562
Indhold leveret af Think with Google / Gimlet Creative. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Think with Google / Gimlet Creative eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help lead the C-Suite towards a common set of goals that impact growth and the bottom line.

In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

6 episoder

Artwork

The Modern CMO

Think with Google Podcast

77 subscribers

published

iconDel
 
Manage episode 258985094 series 2632562
Indhold leveret af Think with Google / Gimlet Creative. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Think with Google / Gimlet Creative eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help lead the C-Suite towards a common set of goals that impact growth and the bottom line.

In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

6 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning