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Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO

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Manage episode 295727287 series 2860562
Indhold leveret af Yoast and Yoast SEO. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Yoast and Yoast SEO eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 2:00 - The SEO specialty of Lily Ray
  • 4:21 - What is a good future proof SEO strategy?
  • 6:25 - How to improve your E-A-T and the role of schema in this
  • 11:13 - How to measure if E-A-T changes have an effect
  • 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
  • 19:06 - Actionable tips on how to build trust on a certain topic
  • 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
  • 26:29 - Why SEO is getting more important than paid ads
  • 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
  • 31:58 - Is it profitable to start a new e-commerce space nowadays?
  • 36:24 - The closeness and helpfulness of the SEO community
  • 39:24 - The one thing that people should do to improve their E-A-T
  continue reading

25 episoder

Artwork
iconDel
 
Manage episode 295727287 series 2860562
Indhold leveret af Yoast and Yoast SEO. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Yoast and Yoast SEO eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

  • 2:00 - The SEO specialty of Lily Ray
  • 4:21 - What is a good future proof SEO strategy?
  • 6:25 - How to improve your E-A-T and the role of schema in this
  • 11:13 - How to measure if E-A-T changes have an effect
  • 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
  • 19:06 - Actionable tips on how to build trust on a certain topic
  • 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
  • 26:29 - Why SEO is getting more important than paid ads
  • 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
  • 31:58 - Is it profitable to start a new e-commerce space nowadays?
  • 36:24 - The closeness and helpfulness of the SEO community
  • 39:24 - The one thing that people should do to improve their E-A-T
  continue reading

25 episoder

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