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1. Welcome to The Weekly Biztape
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Have you ever thought about the power of storytelling in marketing? On this inaugural episode of The Weekly Biztape, join Brodrick Lothringer, Grant Kelley, and Mike Stein, as they unravel this fascinating thread, weaving in examples from the likes of Visa's 2008 Olympics campaign to Mastercard's Priceless commercials. Learn about the human instinct for narrative and how it can be harnessed to create a deep connection with customers, particularly in the realm of small businesses.
In the final act of our discussion, we delve into the cornerstone concept of trust in marketing. As we navigate the AI-dominated landscape of modern marketing, discover how brands can establish trust and set themselves apart by being relatable. And here's a fun twist - we end our episode with a review of the 1975 song, "Paris." Analyzing its sound, lyrics, and the vibe it creates, we discuss how music can engage us, provoke thought, and even alter our perspectives.
To stay up to date on The Weekly Biztape, then be sure to check out the link below. Need help with your own podcast? Then be sure to also click the link to learn more about PodPony, a full-service media production company that specializes in helping thought leaders tell their stories through podcasting.
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1. 1. Welcome to The Weekly Biztape (00:00:00)
2. The Power of Storytelling in Marketing (00:00:12)
3. Effective Podcasts and Sponsored Bibles (00:08:40)
4. Build Trust, Share Stories for Marketing (00:12:36)
5. Review and Discussion of a Song (00:24:46)
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