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76: How To Get More Out of Email Marketing With HubSpot

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Manage episode 416198113 series 3303570
Indhold leveret af Web Canopy Studio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Web Canopy Studio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts.

We cover:

  • Why HubSpot’s email marketing tool is so effective for B2B companies
  • How to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)
  • The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significance

Plus a whole lot more.

  continue reading

99 episoder

Artwork
iconDel
 
Manage episode 416198113 series 3303570
Indhold leveret af Web Canopy Studio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Web Canopy Studio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts.

We cover:

  • Why HubSpot’s email marketing tool is so effective for B2B companies
  • How to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)
  • The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significance

Plus a whole lot more.

  continue reading

99 episoder

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