14. Giving Gen Z Customers What They Want: A Conversation With By.U’s Edward Ying And Trio Lumbantoruan The Venture podcast

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14. Giving Gen Z customers what they want: A conversation with by.U’s Edward Ying and Trio Lumbantoruan

3y ago 26:17

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Indhold leveret af Leap by McKinsey. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Leap by McKinsey eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

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Listen to the podcast (duration: 26:17) > In this episode of The Venture, Andrew Roth shares a conversation with Edward Ying, former director of planning and transformation at Indonesian telco Telkomsel, and Trio Lumbantoruan, vice president of by.U, the carrier’s fully digital start-up. Telkomsel is Southeast Asia’s largest wireless provider, with more than 170 million subscribers and a 66 percent market share. In 2019, it launched by.U to win new customers in the Gen Z market and develop a brand with digital natives. Ying and Lumbantoruan talk about the thinking behind the start- up, the adoption of continuous innovation in the mothership, and the transformative impact the by.U team has had across its corporate parent.

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29 episoder

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14. Giving Gen Z customers what they want: A conversation with by.U’s Edward Ying and Trio Lumbantoruan

19 subscribers

published 3y ago

Del

MP3•Episode hjem

Indhold leveret af Leap by McKinsey. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Leap by McKinsey eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Read more >
Listen to the podcast (duration: 26:17) > In this episode of The Venture, Andrew Roth shares a conversation with Edward Ying, former director of planning and transformation at Indonesian telco Telkomsel, and Trio Lumbantoruan, vice president of by.U, the carrier’s fully digital start-up. Telkomsel is Southeast Asia’s largest wireless provider, with more than 170 million subscribers and a 66 percent market share. In 2019, it launched by.U to win new customers in the Gen Z market and develop a brand with digital natives. Ying and Lumbantoruan talk about the thinking behind the start- up, the adoption of continuous innovation in the mothership, and the transformative impact the by.U team has had across its corporate parent.

See www.mckinsey.com/privacy-policy for privacy information

… continue reading

29 episoder

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