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EP#31 Dhimant Parekh – Building The Better India, the shift from content to commerce & the role of community in establishing a strong brand
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In this episode, Dhimant Parekh, Founder & CEO @The Better India, joins our host Digjay, to talk about his journey building Asia’s largest content platform for impact, his learnings from the 0-1 phase, importance of developing deep customer relationships, leveraging community to build a strong consumer brand & his fundraising experience at The Better India.
Dhimant along with his co-founder & wife Anuradha started The Better India in 2008, right after graduating from ISB. What started as a side project then has now scaled up to become Asia’s largest content platform for impact. Later the duo also launched a new vertical called The Better Home which is India’s first sustainability focused subscription product company. Prior to becoming a founder, Dhimant worked in various product roles at Intuit, Hoopos.com & is considered to be one of the top Product Mentors for startups in India. You can connect with him here on Linkedin / Twitter
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Show notes –
1. (01:27) The ‘why’ & ‘how’ behind starting The Better India
2. (06:52) Learnings from & challenges faced in the 0-1 phase
3. (12:50) The shift from content to commerce powered by community
4. (18:55) Importance of developing deep customer relationships; Leveraging community to build a strong consumer brand
5. (22:39) Context switching between long & short-term decision making as a founder
6. (25:08) Fundraising challenges; Picking the right investors to partner with
7. (30:53) Rapid fire and closing remark
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If you liked our episode, you can subscribe to our podcast on any of the major podcasting platforms like Spotify & Apple iTunes. We would appreciate if you could leave us a review on Apple iTunes. This will help others discover the podcast. You can visit thevcpreneur.com and follow us on Twitter @thevcpreneur_ & Instagram @thevcpreneur for more episodes and interesting insights on the startup ecosystem. You can also follow our host Digjay on Linkedin & Twitter
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