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New order and cart-based workflow templates available HubSpot Update
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New order- and cart-based workflow templates available HubSpot Update
Date:** September 10, 2024
Source:** HubSpot Product Update - "New order- and cart-based workflow templates available"
HubSpot has launched three new workflow templates designed to streamline ecommerce operations and improve customer engagement for users of HubSpot's orders and carts objects. These pre-built templates automate key stages of the customer journey, from welcoming new buyers to re-engaging inactive customers and recovering abandoned carts.
Key Features:
Ecommerce Welcome Workflow:** Automates a welcome email to customers after their first purchase, bolstering early engagement.
> "The welcome email workflow is designed to automatically send an email to customers following their first order placement on your ecommerce platform, enhancing customer engagement and satisfaction."
* **Abandoned Cart Workflow:** Triggers email reminders to customers who abandoned their carts, offering incentives like coupon codes to encourage purchase completion.
> "This workflow is designed to send email reminders to customers who have initiated the checkout process but left items in their cart."
* **Re-engagement Workflow:** Targets customers who haven't made a purchase in over 90 days with personalized re-engagement emails, driving repeat business.
> "Utilize this workflow to reconnect with customers whose last purchase from your store was over 90 days ago."
**Accessibility:**
These workflow templates are immediately available to HubSpot users with Marketing Hub Pro/Enterprise plans and active usage of the orders and carts objects.
**Benefits:**
* **Improved Customer Experience:** Automated workflows ensure timely and relevant communication throughout the customer lifecycle.
* **Increased Sales:** Abandoned cart recovery and re-engagement efforts contribute to higher conversion rates and customer lifetime value.
* **Time Savings:** Pre-built templates eliminate the need for manual workflow creation, freeing up resources for other marketing activities.
**Actionable Insights:**
* Businesses using HubSpot's ecommerce tools should implement these workflow templates to capitalize on automated customer engagement and revenue growth opportunities.
* Consider customizing the templates with brand-specific messaging and offers for optimal impact.
* Track workflow performance metrics to measure success and identify areas for optimization.
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