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The Declining Churn Fallacy
Manage episode 431452679 series 2946303
Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.
Show Links
- Retention Spreadsheet
- PPT Deck
- YouTube Video Series:
- LinkedIn: Daniel McCarthy
- Twitter: @d_mccar
- Churn Fallacy Paper
Sponsors
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Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
445 episoder
Manage episode 431452679 series 2946303
Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.
Show Links
- Retention Spreadsheet
- PPT Deck
- YouTube Video Series:
- LinkedIn: Daniel McCarthy
- Twitter: @d_mccar
- Churn Fallacy Paper
Sponsors
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
445 episoder
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