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Power Kid Podcast: Richard Levy Talks Furby, Toy and Game Marketing, and More
Manage episode 293316005 series 2911906
Indhold leveret af The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this week's mega-sized episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Richard Levy, a multi-hyphenate with more than 40 years of experience spanning the entertainment, toy, publishing, and licensing industries.
On the show, Levy —who once worked in marketing for Paramount Pictures — shares stories of his early career in the toy industry, including the sale of the electronic Star Bird to Milton Bradley which kicked off a string of hundreds of toys and games that he created or licensed. Among the biggest hits in his back catalog: Furby. Levy was part of the team at Tiger Electronics/Hasbro that brought the pioneering electronic character to market. The cult-favorite toy is currently back on the pop culture radar thanks to a BIG feature in the new Netflix Original Movie, The Mitchells vs. the Machines.
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