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122 | Mastering stakeholder alignment in the channel
Manage episode 434099072 series 3408548
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From resistance to alignment, unifying diverse stakeholders.
Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth.
Take note of highlights such as:
- The evolution from "channel" to "partner ecosystems" and what this means for the
- The unique value partners bring to both vendors and customers.
- Overcoming risk aversion and driving innovation in partner marketing.
Listen to the following episode and take away insights on mastering stakeholder alignment and driving channel ecosystem growth.
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