To become a unicorn, you’ll need multiple product-market fits!

The StartUp to ScaleUp Game Plan

Arthur Nobel is a Principal at Knight Capital, having previously worked at Rocket Internet & co-founded Flexpat where he went through both the startup hype and the trough of disillusionment!

Arthur wrote the best-selling book “Leaders of Growth” and hosts the Leaders of Growth Podcast.

We explored why:

• The concept of a single product-market fit needs to be re-configured as a continuous journey of multiple product-market fits
• Arthur's goal - as a VC - is not to make money but to help others succeed & achieve their vision
• Market-timing is crucial - pre-pandemic, Arthur launched a company to help businesses hire remote workers – but companies did not at that time want remote workforces so the business failed
• The character of your ideal employee should change significantly at each stage of a company's evolution
• Entrepreneurs need to quantify their competitive advantage and optimise for this across their entire business

For more insights into Knight Capital head over to https://www.knight.capital/

And for guidance on recruiting exceptional leaders for B2B SaaS scale-ups, check out https://alpinasearch.com/