#157 - Buyer Spotlight: Jason Murrell, JIMBO’S

The Startup CPG Podcast

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Jason Murrell, the Director of Grocery at JIMBO’S, a leading organic and natural foods retailer in San Diego. Jason shares his inspiring journey through the grocery retail industry and provides an inside look at JIMBO’S commitment to high ingredient standards and sustainability. Discover how JIMBO’S fosters strong ties with local brands and communities while curating quality products.

Jason also sheds light on the intricate world of retail relationships and distribution channels, emphasizing the importance of strategic partnerships and navigating certifications. He discusses emerging trends in bulk foods and regenerative organic products, as well as the role of product demos and promotions in driving sales. Learn how the local San Diego community, along with brokers and distributors, contributes to introducing innovative products to JIMBO’S shelves.

Tune in now!

Listen in as they share about:

• JIMBO’S Culture, Community Focus and Customer Experience
• Sustainability and Regenerative Agriculture
• Local Brands and Partnerships
• Retail Opportunities and Validation
• Distribution Partnerships
• Vendor and Broker Recommendations
• Store SKUs and Management
• Bulk Foods
• Sourcing and Selection Process
• Consumer Education on Regenerative Practice
• Regenerative Offerings and Product Categories

Episode Links:

JIMBO’S Website

JIMBO’S Instagram: https://www.instagram.com/jimbosnaturally

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Show Links:

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Episode music by Super Fantastics