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#136: Growing Jaju Pierogi with Social Media Pro Vanessa White

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Manage episode 410436159 series 3351906
Indhold leveret af Startup CPG. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Startup CPG eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide.

Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection. Learn about navigating distribution partnerships, from regional distributors to national giants like UNFI and KeHE, and discover Jaju Pierogi's commitment to supporting women in education through the Polish American Women's Scholarship program.

From influencer collaborations to strategic social media strategies and distribution partnerships, Vanessa offers valuable lessons for navigating the competitive CPG landscape.

Hungry for more insights? Tune in now!

Listen in as Vanessa shares about:

The Secret Sauce for Going Viral of Vanesa's Pierogi Videos

Competition and Market Positioning

Origin Story of Jaju Pierogi

Social Media and Branding

Product Demos and Customer Associations

Retailer Relationships and Product Placement

Transition from Handmade to Manufacturing

The Importance of Personal Branding and Business Identity

Dealing with online haters and trolls

Balancing authenticity with marketing goals

Episode Links:

Website Jaju Pierogi

Vanessa’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

  continue reading

222 episoder

Artwork
iconDel
 
Manage episode 410436159 series 3351906
Indhold leveret af Startup CPG. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Startup CPG eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide.

Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection. Learn about navigating distribution partnerships, from regional distributors to national giants like UNFI and KeHE, and discover Jaju Pierogi's commitment to supporting women in education through the Polish American Women's Scholarship program.

From influencer collaborations to strategic social media strategies and distribution partnerships, Vanessa offers valuable lessons for navigating the competitive CPG landscape.

Hungry for more insights? Tune in now!

Listen in as Vanessa shares about:

The Secret Sauce for Going Viral of Vanesa's Pierogi Videos

Competition and Market Positioning

Origin Story of Jaju Pierogi

Social Media and Branding

Product Demos and Customer Associations

Retailer Relationships and Product Placement

Transition from Handmade to Manufacturing

The Importance of Personal Branding and Business Identity

Dealing with online haters and trolls

Balancing authenticity with marketing goals

Episode Links:

Website Jaju Pierogi

Vanessa’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

  continue reading

222 episoder

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