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WHERE DO OUR BELIEFS COME FROM WHEN WE THINK OF SELLING A HIGH TICKET?
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I have come up with a conclusion of idea about how to change the structure and shape of the business model with a mindset of, going to take years to build.
Let me start with a very familiar thing that we can all relate to.
All of us carry some beliefs in our brain about money that are not really ours but what we have learned from the surroundings we grew up into. This is strange as we never experienced those things but we developed the ideology around them without being associated with them.
These assumptions are what we have experienced in our past and that have imprinted on us in a way that we believe them as facts and we make decisions on those uncalculated facts or beliefs. The belief creates questions like "Am I charging too much?" or "How my clients are going to pay for this?"
Having doubts makes us uncomfortable with the charged money and feel uncomfortable with putting down our price thinking as this might turn off the client because they can't afford it.
We think of our price as a burden on the clients and we make assumptions that are the reflection of useless facts that we have set as our beliefs.
We need to get comfortable with the price we are charging because we know the back and front of the services.
High growth does not happen inside the comfort zone.
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