Connecting B2B and D2C Stacks with Spud Rule, Director of Marketing at ClickBank

The Stack

ClickBank has been around since 1998 and serves over 6 million clients worldwide. In its nearly 25 years existence, they’ve honed in on what tools and strategies make its platform a success. Spud Rule is overseeing these strategies. He’s spent over a decade in marketing, founding his own company and working with major brands such as Cabela’s. Now he’s the Director of Marketing at ClickBank. ClickBank’s marketplace provides brands with affiliates to market their products. On the reverse of that, this also means they provide affiliates with brands. To keep up with the demand on both sides, the company has developed a unique strategy to move clients through a pipeline, internally developing high-quality affiliates for brands. They do this through their own platform, and by developing courses on Thinkific. Spud joins the show to explain more about how that works, the tools they use to make it work, and more.

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.