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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Spread explicit
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Indhold leveret af The Spread. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Spread eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
We cover the NBA, NFL, ESports, WWE and MLB. Occasionally with a gambling twist.
140 episoder
Marker alle som (u)afspillede ...
Manage series 2324170
Indhold leveret af The Spread. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Spread eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
We cover the NBA, NFL, ESports, WWE and MLB. Occasionally with a gambling twist.
140 episoder
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The Spread
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The Super Bowl is finally here! After an extended season and the worst Pro Bowl of all time, we have arrived at Super Bowl week; which means, picks, props and more picks! Support this podcast at — https://redcircle.com/the-spread/donations
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The Spread
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1 NFL Conference Championships Picks (2022) 53:02
53:02
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After what some deemed the best weekend of football ever, we move on to picking our conference champions in the 2022 NFL Playoffs! Support this podcast at — https://redcircle.com/the-spread/donations
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The Spread
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After a flaccid Super Wild Card Weekend we turn our eyes to the hopefully more competitive divisional round! Support this podcast at — https://redcircle.com/the-spread/donations
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The Spread
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1 NFL Super Wild Card Weekend Picks 1:01:42
1:01:42
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The regular season is behind us and all three of our hosts put up above .500 records against the spread! Now our sights are set on the NFL playoffs with props and advice for this weekend's Wild Card Round. Support this podcast at — https://redcircle.com/the-spread/donations
The season has finally come to an end and all three of our hosts are in good shape to finish the season above .500 on picks for the year! We discuss the NFL awards race, Rest vs Rust and playoff scenarios while knocking out the week 18 slate! Support this podcast at — https://redcircle.com/the-spread/donations…
With COVID outbreaks slowing down in the NFL the focus turns to the final two week playoff push! We check in on over/unders, yearly awards and every pick in this week's slate! Support this podcast at — https://redcircle.com/the-spread/donations
COVID is raging throughout the NFL, but our crew continues to pick above.500! This week we revisit some early season bets and make our picks for week 16! Support this podcast at — https://redcircle.com/the-spread/donations
After an insane week of picks that saw all three Spread Show hosts shoot over 50%, the boys are back for a COVID filled slate of NFL games! Support this podcast at — https://redcircle.com/the-spread/donations
This is without a doubt one of the worst slates of football in the last 2 years! Week 14 brings a good amount of playoff implications, but not a lot of entertainment value! We cover every game this week and give a glimpse into what teams we have been most successful with! Support this podcast at — https://redcircle.com/the-spread/donations…
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The Spread
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Thanksgiving week is over and we are back to a normal NFL schedule. With seemingly no good teams in the league, we took it upon ourselves to define the contenders and pretenders as we head into the final weeks of the season! Support this podcast at — https://redcircle.com/the-spread/donations
Happy Thanksgiving! Not a bad week of picks last week for our crew. This week we breeze through a troubling Turkey Day slate and review our NFL awards candidates. Support this podcast at — https://redcircle.com/the-spread/donations
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The Spread
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Two tough weeks from an entertainment/fantasy/betting perspective in the NFL. This weeks slate of games looks infinitely more entertaining as we head down the home stretch of the 2021 season! Support this podcast at — https://redcircle.com/the-spread/donations
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The Spread
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Week 9 was a disaster for, not only our sleep schedules, but our NFL picks as teams used their extra hour to disappoint us all on Sunday. This week we bounce back with a very important week (playoff wise) with a quick update on the awards race. Support this podcast at — https://redcircle.com/the-spread/donations…
We're all above a 50% pick rate after 8 weeks and look to get absolutely obliterated in the back half of the NFL season! This week we update our NFL awards and discuss some key injuries before we pick every game of the slate. Support this podcast at — https://redcircle.com/the-spread/donations
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The Spread
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After the bye week from hell last week, we're back with a much better slate of games and picks! This week Jim brings the JUICE with some top shelf props and we give out more team locks than ever before! Support this podcast at — https://redcircle.com/the-spread/donations
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