The Story of Samsung Food With Nick Holzherr

The Spoon Podcast

Nick Holzherr is well-known in the smart kitchen space. With the rapid growth of his startup Whisk and the acquisition of the company by Samsung, it's one of the true success stories in this market. Whisk was the first recipe startup to explore early on how to use AI and apply it to recipes. As we find out in this interview, Nick and his team were building everything from the ground up, including buying computer chips to run his AI models a decade ago. Nick also tells the story of going on the British version of The Apprentice and appearing before Lord Sugar (the British version of Donald Trump) to pitch the company. Over the years, Nick's company started working with grocers in Europe and eventually appliance brands, and it wasn't long before he started getting calls about acquiring the company. Nick talks about those heady days in which he got three companies all making bids to buy the company. Nick also discusses what he is excited about and where he sees the use of AI in the kitchen going. If you'd like to see Nick and hear his story in person, I'd encourage you to head to Smart Kitchen Summit. You can use the discount code PODCAST to get 15% off tickets at smartkitchensummit.com.