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Lia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNs
Manage episode 375160395 series 2914228
Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.
Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.
We discuss:
- How to cast the right talent as the face of your social channels,
- Lessons we can learn from lululemon & buzzfeed,
- Why podcast MCNs are coming back
- Why it's important to show up where you audience is a
- Should business sponsor personal branding instead of MBAs?
- And a lot more.
This is a great episode for both B2B & B2C brands!
Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
29 episoder
Manage episode 375160395 series 2914228
Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.
Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.
We discuss:
- How to cast the right talent as the face of your social channels,
- Lessons we can learn from lululemon & buzzfeed,
- Why podcast MCNs are coming back
- Why it's important to show up where you audience is a
- Should business sponsor personal branding instead of MBAs?
- And a lot more.
This is a great episode for both B2B & B2C brands!
Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
29 episoder
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