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Gen-Z’s Digital Behavioral Pattern Unlocked

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Manage episode 401014307 series 2914228
Indhold leveret af The Social Standard. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Social Standard eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world.

In this episode we discuss:

  1. How Gen-Z leverages TikTok for search & why that’s important
  2. Why Gen-Z loves LinkedIn & how they use it
  3. Social media’s generational creep - {tip: grandma’s love instagram}
  4. Communicating across dark social
  5. TikTok shops

And so much more…

Episode Details:

Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

  continue reading

29 episoder

Artwork
iconDel
 
Manage episode 401014307 series 2914228
Indhold leveret af The Social Standard. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Social Standard eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world.

In this episode we discuss:

  1. How Gen-Z leverages TikTok for search & why that’s important
  2. Why Gen-Z loves LinkedIn & how they use it
  3. Social media’s generational creep - {tip: grandma’s love instagram}
  4. Communicating across dark social
  5. TikTok shops

And so much more…

Episode Details:

Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

  continue reading

29 episoder

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