Episode 200: Authority Branding In Real Estate: A Conversation With Calvin Curry

The Smart Agents Podcast

Episode 200 of The Smart Agents Podcast features Calvin Curry, Founder and CEO of Authorify. In this episode, Calvin shares his extensive background, starting as a real estate agent in 2006 and discovering his passion for direct response marketing. He discusses the early days of using long-form sales letters and transitioning to the more authoritative approach of book marketing. Calvin’s insights on how a book can dramatically shift client perception and boost conversion rates are game-changers for agents looking to stand out in a crowded market.

Calvin also delves into the evolution of Authorify, explaining how the company rebranded from Smart Agents to better align with its mission of elevating businesses through authoritative branding. He highlights the importance of personal branding for real estate agents and provides valuable tips on building authority and trust within your market.

Tune in to hear Calvin's expert advice on leveraging books to enhance your credibility, his thoughts on the shifting landscape of real estate marketing, and how you can position yourself as the go-to expert in your community.

Get A Free Digital Sample of The Home Sellers Book at: authorify.com/sample

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