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Building Trust and Consent in Major Gift Fundraising with Rhea Wong
Manage episode 446335416 series 2445820
In this episode of The Small Nonprofit Podcast, Maria chats with Rhea Wong, a major gift fundraising expert and former nonprofit Executive Director, about building trust with major donors, consent-based fundraising, and the shifting philanthropic landscape. Rhea shares her experience navigating donor relationships, building trust, and tips for creating a successful major gifts program.
Key Topics Covered:
- Building trust in major gift fundraising
- Consent-based fundraising
- Navigating difficult conversations with donors
- Empathy and understanding generational differences
- Starting a major gifts program
Quotable Quotes:
- "Fundraising is not about closing gifts; it's about opening relationships." - Rhea Wong
- "You need to ask for consent before you consider someone a prospect. Just because you have their contact information doesn’t mean they’re ready to give." - Rhea Wong
Actionable Tips:
➜ Ask for consent: Before considering someone as a major gift prospect, ensure you have their consent to engage in deeper conversations. Use surveys and personal interactions to learn about their interests and how they’d like to be involved.
➜ Treat donors as partners: Build relationships based on trust and transparency. Engage donors as equal partners in your mission, focusing on long-term relationships rather than one-time transactions.
➜ Have tough conversations: Don’t shy away from discussing difficult topics like systemic issues or organizational challenges. Addressing these openly can deepen donor trust and lead to stronger partnerships.
➜ Start with strong annual giving: Before jumping into major gift fundraising, ensure your annual donor program is solid. This will give you a foundation of consistent support and help identify engaged donors who could become major prospects.
➜ Be intentional and proactive: Approach donor relationships with a clear plan. Define what an ideal major gift partnership looks like for your organization and communicate that vision early in conversations with donors.
Resources Mentioned:
- Rhea Wong’s Website
- Get That Money, Honey: The No-BS Guide to Raising Money for Your Nonprofit.
- Rhea Wong’s Ways To Work with Me Quiz
Connect with Us:
Subscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week as Heather Nelson shares how nonprofits can build values-aligned corporate partnerships by confidently articulating their goals and embracing tough conversations for stronger collaborations.
259 episoder
Manage episode 446335416 series 2445820
In this episode of The Small Nonprofit Podcast, Maria chats with Rhea Wong, a major gift fundraising expert and former nonprofit Executive Director, about building trust with major donors, consent-based fundraising, and the shifting philanthropic landscape. Rhea shares her experience navigating donor relationships, building trust, and tips for creating a successful major gifts program.
Key Topics Covered:
- Building trust in major gift fundraising
- Consent-based fundraising
- Navigating difficult conversations with donors
- Empathy and understanding generational differences
- Starting a major gifts program
Quotable Quotes:
- "Fundraising is not about closing gifts; it's about opening relationships." - Rhea Wong
- "You need to ask for consent before you consider someone a prospect. Just because you have their contact information doesn’t mean they’re ready to give." - Rhea Wong
Actionable Tips:
➜ Ask for consent: Before considering someone as a major gift prospect, ensure you have their consent to engage in deeper conversations. Use surveys and personal interactions to learn about their interests and how they’d like to be involved.
➜ Treat donors as partners: Build relationships based on trust and transparency. Engage donors as equal partners in your mission, focusing on long-term relationships rather than one-time transactions.
➜ Have tough conversations: Don’t shy away from discussing difficult topics like systemic issues or organizational challenges. Addressing these openly can deepen donor trust and lead to stronger partnerships.
➜ Start with strong annual giving: Before jumping into major gift fundraising, ensure your annual donor program is solid. This will give you a foundation of consistent support and help identify engaged donors who could become major prospects.
➜ Be intentional and proactive: Approach donor relationships with a clear plan. Define what an ideal major gift partnership looks like for your organization and communicate that vision early in conversations with donors.
Resources Mentioned:
- Rhea Wong’s Website
- Get That Money, Honey: The No-BS Guide to Raising Money for Your Nonprofit.
- Rhea Wong’s Ways To Work with Me Quiz
Connect with Us:
Subscribe and Review:
Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube.
Support the Podcast:
Support these conversations by donating here.
Coming Next Week:
Join us next week as Heather Nelson shares how nonprofits can build values-aligned corporate partnerships by confidently articulating their goals and embracing tough conversations for stronger collaborations.
259 episoder
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