Shifman Mattresses
Manage episode 311025139 series 3080752
For this episode, Bill Hammer, president of Shifman Mattresses, joins us to talk about department stores, digital marketing and his brand’s ongoing commitment to craftsmanship. As a luxury mattress maker, he has a unique perspective on how the industry has had to adjust due to the pandemic—and what kind of marketing support retailers need to connect with today's consumer.
20 episoder