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Indhold leveret af Daniel Newman and Patrick Moorhead. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Daniel Newman and Patrick Moorhead eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Navigating the Future: GenAI's Impact on Marketing, Ethics, and Data Strategies - Six Five On the Road

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Manage episode 424112872 series 2645868
Indhold leveret af Daniel Newman and Patrick Moorhead. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Daniel Newman and Patrick Moorhead eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode of the Six Five On the Road, host Keith Kirkpatrick is joined by Pega's Tara DeZao, Director of Product Marketing, Adtech & Martech, for a conversation on how Generative AI (GenAI) is transforming the marketing landscape through innovative adtech and martech strategies, while also addressing the critical aspects of ethics and data management.

Their discussion covers:

  • The evolving role of GenAI in marketing and advertising technologies

  • Ethical considerations and best practices in data utilization with GenAI

  • Impact of GenAI on personalized marketing strategies and customer experiences

  • Navigating the challenges and opportunities presented by data privacy regulations in the era of GenAI

  • Future trends in advertising and marketing technologies influenced by GenAI advancements

  continue reading

116 episoder

Artwork
iconDel
 
Manage episode 424112872 series 2645868
Indhold leveret af Daniel Newman and Patrick Moorhead. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Daniel Newman and Patrick Moorhead eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode of the Six Five On the Road, host Keith Kirkpatrick is joined by Pega's Tara DeZao, Director of Product Marketing, Adtech & Martech, for a conversation on how Generative AI (GenAI) is transforming the marketing landscape through innovative adtech and martech strategies, while also addressing the critical aspects of ethics and data management.

Their discussion covers:

  • The evolving role of GenAI in marketing and advertising technologies

  • Ethical considerations and best practices in data utilization with GenAI

  • Impact of GenAI on personalized marketing strategies and customer experiences

  • Navigating the challenges and opportunities presented by data privacy regulations in the era of GenAI

  • Future trends in advertising and marketing technologies influenced by GenAI advancements

  continue reading

116 episoder

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