Leverage Local SEO to Thrive Off Social Media: Kechia Taylor

The Simple and Smart SEO Show

Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media.

Key Takeaways:

1. Introduction to Kechia Taylor:
   • Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.
   • She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.
2. Thriving Without Social Media:
   • Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.
   • She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.
3. Local SEO Strategies:
   • Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.
   • She highlights the power of platforms like Apple Maps and Yelp for local businesses.
4. Leveraging Pinterest for Local Businesses:
   • Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.
   • She explains how Pinterest’s search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.
5. Handling Negative Reviews and Building a Positive Online Presence:
   • Kechia provides insights on responding to negative reviews.
   • She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.

Connect with Kechia Taylor:

• Website: SEO For The Beauty Pro
• LinkedIn
• Brows and Co. Podcast

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Kapitler

1. Thriving Without Social Media: Keisha Taylor's Local SEO Secrets (00:00:00)

2. Introduction and Guest Introduction (00:00:42)

3. Understanding the Role of a Franchisor (00:01:09)

4. Kechia's Journey in the Beauty Industry (00:01:55)

5. The Power of Local SEO (00:02:08)

6. Taking a Break from Social Media (00:02:17)

7. Achievements Without Social Media (00:04:19)

8. Starting in the Beauty Business (00:05:10)

9. The Importance of SEO for Local Businesses (00:09:22)

10. Leveraging Pinterest for Local SEO (00:14:09)

11. Optimizing Google Business Profile (00:17:51)

12. Google Business Profile Tips (00:22:36)

13. Leveraging Social Media Content (00:23:06)

14. Handling Negative Reviews (00:24:34)

15. Importance of Consistent Information (00:28:24)

16. Website Management Advice (00:28:56)

17. Franchise Website Strategies (00:30:59)

18. Business Ownership Insights (00:33:03)

19. Networking and Collaboration (00:34:20)