Artwork

Indhold leveret af Crystal Waddell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Crystal Waddell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

2024 SEO & Link Building: Benefits of Digital PR w/Jane Hunt

29:53
 
Del
 

Manage episode 406175176 series 3347766
Indhold leveret af Crystal Waddell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Crystal Waddell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
Connect with Jane on Linkedin
Jane shares common mistakes businesses make in PR and SEO.

  • Overlooking content relevance
  • The pitfalls of link buying
  • And the threat of penalties from Google.

Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!

00:58 Introducing Jane Hunt from JBH

01:28 The Evolution of JBH: From Digital PR to SEO

02:01 Discovering the Synergy Between PR and SEO

02:44 Specializing in Digital PR: A Strategic Shift

03:38 The Comprehensive Approach to Digital PR

04:07 Exploring the Depths of PR Beyond Link Building

05:49 Press Releases vs. Digital PR: Understanding the Difference

07:09 Decoding PR, Marketing, and Advertising

08:56 The Multifaceted Role of Today's Marketers

09:24 Measuring the Impact of PR and SEO Efforts

11:16 The Power of Quality Over Quantity in Backlinks

12:49 A Success Story: The Impact of PR on Sales

14:55 The Added Value of Digital PR

15:40 Preparing for a Public Relations Campaign

17:18 Navigating the Intersection of SEO and Public Relations

20:17 Common Mistakes in Digital PR and How to Avoid Them

23:40 The Potential Impact of Controversial Campaigns

25:16 Practical Advice for Small Business Owners

26:51 Identifying the Ideal JBH Client

28:53 Closing Thoughts and Gratitude

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Search the Simple and Smart SEO Show podcast FREE for something you heard!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

  continue reading

Kapitler

1. Jane Hunt - Simple and Smart SEO Show Podcast Recording (2023-12-19 09_05 GMT-5) (00:00:00)

2. Welcome to the Simple and Smart SEO Show! (00:00:55)

3. Introducing Jane Hunt from JBH (00:00:58)

4. The Evolution of JBH: From Digital PR to SEO (00:01:28)

5. Discovering the Synergy Between PR and SEO (00:02:01)

6. Specializing in Digital PR: A Strategic Shift (00:02:44)

7. The Comprehensive Approach to Digital PR (00:03:38)

8. Exploring the Depths of PR Beyond Link Building (00:04:07)

9. Press Releases vs. Digital PR: Understanding the Difference (00:05:49)

10. Decoding PR, Marketing, and Advertising (00:07:09)

11. The Multifaceted Role of Today's Marketers (00:08:56)

12. Measuring the Impact of PR and SEO Efforts (00:09:24)

13. The Power of Quality Over Quantity in Backlinks (00:11:16)

14. A Success Story: The Impact of PR on Sales (00:12:49)

15. The Added Value of Digital PR (00:14:55)

16. Preparing for a Public Relations Campaign (00:15:40)

17. Navigating the Intersection of SEO and Public Relations (00:17:18)

18. Common Mistakes in Digital PR and How to Avoid Them (00:20:40)

19. The Potential Impact of Controversial Campaigns (00:24:03)

20. Practical Advice for Small Business Owners (00:25:39)

21. Identifying the Ideal JBH Client (00:27:14)

22. Closing Thoughts and Gratitude (00:29:16)

164 episoder

Artwork
iconDel
 
Manage episode 406175176 series 3347766
Indhold leveret af Crystal Waddell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Crystal Waddell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
Connect with Jane on Linkedin
Jane shares common mistakes businesses make in PR and SEO.

  • Overlooking content relevance
  • The pitfalls of link buying
  • And the threat of penalties from Google.

Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!

00:58 Introducing Jane Hunt from JBH

01:28 The Evolution of JBH: From Digital PR to SEO

02:01 Discovering the Synergy Between PR and SEO

02:44 Specializing in Digital PR: A Strategic Shift

03:38 The Comprehensive Approach to Digital PR

04:07 Exploring the Depths of PR Beyond Link Building

05:49 Press Releases vs. Digital PR: Understanding the Difference

07:09 Decoding PR, Marketing, and Advertising

08:56 The Multifaceted Role of Today's Marketers

09:24 Measuring the Impact of PR and SEO Efforts

11:16 The Power of Quality Over Quantity in Backlinks

12:49 A Success Story: The Impact of PR on Sales

14:55 The Added Value of Digital PR

15:40 Preparing for a Public Relations Campaign

17:18 Navigating the Intersection of SEO and Public Relations

20:17 Common Mistakes in Digital PR and How to Avoid Them

23:40 The Potential Impact of Controversial Campaigns

25:16 Practical Advice for Small Business Owners

26:51 Identifying the Ideal JBH Client

28:53 Closing Thoughts and Gratitude

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Search the Simple and Smart SEO Show podcast FREE for something you heard!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

  continue reading

Kapitler

1. Jane Hunt - Simple and Smart SEO Show Podcast Recording (2023-12-19 09_05 GMT-5) (00:00:00)

2. Welcome to the Simple and Smart SEO Show! (00:00:55)

3. Introducing Jane Hunt from JBH (00:00:58)

4. The Evolution of JBH: From Digital PR to SEO (00:01:28)

5. Discovering the Synergy Between PR and SEO (00:02:01)

6. Specializing in Digital PR: A Strategic Shift (00:02:44)

7. The Comprehensive Approach to Digital PR (00:03:38)

8. Exploring the Depths of PR Beyond Link Building (00:04:07)

9. Press Releases vs. Digital PR: Understanding the Difference (00:05:49)

10. Decoding PR, Marketing, and Advertising (00:07:09)

11. The Multifaceted Role of Today's Marketers (00:08:56)

12. Measuring the Impact of PR and SEO Efforts (00:09:24)

13. The Power of Quality Over Quantity in Backlinks (00:11:16)

14. A Success Story: The Impact of PR on Sales (00:12:49)

15. The Added Value of Digital PR (00:14:55)

16. Preparing for a Public Relations Campaign (00:15:40)

17. Navigating the Intersection of SEO and Public Relations (00:17:18)

18. Common Mistakes in Digital PR and How to Avoid Them (00:20:40)

19. The Potential Impact of Controversial Campaigns (00:24:03)

20. Practical Advice for Small Business Owners (00:25:39)

21. Identifying the Ideal JBH Client (00:27:14)

22. Closing Thoughts and Gratitude (00:29:16)

164 episoder

Semua episod

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning