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Indhold leveret af Minuttia. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Minuttia eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Growth Marketing with Nick Malekos, SEO Manager at LearnWorlds #100
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Manage episode 388978098 series 2993543
Indhold leveret af Minuttia. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Minuttia eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.
************************
Timestamps:
- (00:00) - Intro
- (01:00) - Who is Nick Malekos?
- (02:52) - Nick’s background.
- (05:52) - What is LearnWorlds?
- (07:10) - Marketing learnings from startup to scale-up.
- (08:27) - Biggest challenges faced at LearnWorlds.
- (09:20) - Thoughts on attribution.
- (12:02) - SEO attribution vs. other initiatives.
- (15:43) - LearnWorlds’ SEO strategy.
- (20:31) - Maintaining high-ranking positions in competitive markets.
- (25:44) - Video's role in SEO.
- (28:39) - Brand awareness’s impact on ranking.
- (31:23) - Explaining digital PR and brand building.
- (32:58) - Concerns on SGE.
- (35:10) - AI tools and trends.
- (37:41) - Correlation between branding and SEO.
- (39:56) - Building interactive elements.
- (40:59) - Keyword research vs. customer demand.
- (43:38) - Measuring content performance.
- (45:49) - Thoughts on generative AI and use cases.
- (51:25) - Future of SaaS marketing.
- (53:49) - Learn more about Nick and LearnWorlds and get in touch.
- (54:28) - Outro
************************
Useful Links:
Website: https://www.learnworlds.com/
Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2BZJmhb
► LinkedIn: https://bit.ly/2DHaJNr
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episoder
Del
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on April 26, 2024 16:02 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 388978098 series 2993543
Indhold leveret af Minuttia. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Minuttia eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.
************************
Timestamps:
- (00:00) - Intro
- (01:00) - Who is Nick Malekos?
- (02:52) - Nick’s background.
- (05:52) - What is LearnWorlds?
- (07:10) - Marketing learnings from startup to scale-up.
- (08:27) - Biggest challenges faced at LearnWorlds.
- (09:20) - Thoughts on attribution.
- (12:02) - SEO attribution vs. other initiatives.
- (15:43) - LearnWorlds’ SEO strategy.
- (20:31) - Maintaining high-ranking positions in competitive markets.
- (25:44) - Video's role in SEO.
- (28:39) - Brand awareness’s impact on ranking.
- (31:23) - Explaining digital PR and brand building.
- (32:58) - Concerns on SGE.
- (35:10) - AI tools and trends.
- (37:41) - Correlation between branding and SEO.
- (39:56) - Building interactive elements.
- (40:59) - Keyword research vs. customer demand.
- (43:38) - Measuring content performance.
- (45:49) - Thoughts on generative AI and use cases.
- (51:25) - Future of SaaS marketing.
- (53:49) - Learn more about Nick and LearnWorlds and get in touch.
- (54:28) - Outro
************************
Useful Links:
Website: https://www.learnworlds.com/
Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2BZJmhb
► LinkedIn: https://bit.ly/2DHaJNr
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episoder
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Minder om The SaaS SEO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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