Turn Any Blog Into a Content Machine

The Ryan Sullivan Show

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In today’s digital world, blogs are becoming less and less effective for B2B content marketing.

Maybe you just started one – or have had one for years. The question is, how can you use that content you’ve already spent time on in a new way?

You’ve known me long enough (I’m guessing) that you’ll already know my answer: it’s video!

People often don’t realize that blog posts are fantastic starters for a podcast episode, or even a short video on the topic you choose.

In this second installment of my three-part series on how to turn text content into video content – I dive into why you should be making this transition with your blog and what benefits it will bring you in the future.

📌 Jump In Here:

(0:00) - Teaser

(0:56) - Blogs and being a B2B consumer

(1:53) - Reason #1, it works!

(2:53) - Reason #2, it reflects modern consumer behavior

(3:21) - We’re all B2C consumers

(5:01) - Reason #3, repurposing

(7:41) - Getting your production

(8:28) - The last crucial step..

(9:31) - Episode wrap-up

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