How to Convert Anybody into a Paying Client Using Specific Calls to Action

The Ryan Sullivan Show

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So your content is bringing in prospects, now what?

The best part of course.. Turning those prospects into clients! Easier said than done, but exciting nonetheless.

In this week’s episode, I share another segment from a recent webinar I did – where I address this bottom part of the funnel – the portion where people are considering buying, but need that extra push, or shift in mindset to get them to the other side.

That ‘extra push’ can be a lot of different things, and people will have their opinions on what really works and what really doesn’t – and I dive into what I think really works – from paid advertising, to organic content, cold emails, and even the namesake of the video, how to convert website visitors.

📌 Jump In Here:

(0:00) - Introduction

(0:48) - Paid advertising vs. organic content

(3:09) - What matters as a local business

(4:12) - Benefits of promoting a cause

(5:47) - How to convert website visitors

(8:03) - How to post announcements

(10:43) - How to optimize your CTAs

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