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#30 Kim Grustas: Normalizing Puberty Conversations with Daughters
Manage episode 446838829 series 3482945
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Kimberly Grustas started Good For You Girls to keep girls away from toxic chemicals during puberty. With over 15 years in the natural product and nutrition industries, Kim had advanced knowledge of the dangers of even trace levels of estrogenic chemicals during the delicate transformation from girlhood to adult. Kim’s two daughters had asthma and allergies and when they were entering puberty, she was appalled at the ingredients in products marketed to young girls. The lack of safe, effective and age-appropriate products combined with her knowledge about the lowering age of puberty was all she needed to launch this transformative brand to help other moms keep their daughters safe. Kim has been called the O.G. of tween skincare and it’s not hard to see why. Good For You Girls was the first line of clean skincare dedicated to girls in the US and is a thought leader in helping moms connect to their daughters during these precious years.
www.goodforyougirls.com
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