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Should You Build A Person Funnel Before an Account Funnel?
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Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.
This isn't the way. For 3 reasons. And Crissy breaks down why.
00:00 Intro
00:27 First Reason
01:35 Second Reason
02:48 Third Reason
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