Artwork

Indhold leveret af CS2. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CS2 eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

203 - 5 Major Differences Between Funnel Metrics and Multi-Touch Attribution

15:10
 
Del
 

Manage episode 404563334 series 2811318
Indhold leveret af CS2. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CS2 eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight.

In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the confusion around funnel metrics and multi-touch attribution by discussing five key differences. These include how funnel metrics and MT attribution are measured, what they’re best at, the biases each introduces into your data, and how difficult each is to track and analyze. Tune into this episode to finally (and completely) understand the differences between funnel metrics and multi-touch attribution.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

  continue reading

201 episoder

Artwork
iconDel
 
Manage episode 404563334 series 2811318
Indhold leveret af CS2. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CS2 eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight.

In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the confusion around funnel metrics and multi-touch attribution by discussing five key differences. These include how funnel metrics and MT attribution are measured, what they’re best at, the biases each introduces into your data, and how difficult each is to track and analyze. Tune into this episode to finally (and completely) understand the differences between funnel metrics and multi-touch attribution.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

  continue reading

201 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning