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Craig Ash
Manage episode 415087355 series 3471356
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In a very special episode, The Industrious President Andy Austin sat down with Swarovski UK & Ireland MD, Craig Ash, following his keynote at the Retail Technology Show. They discussed some of the topics raised by his session titled, "Driving Sales & Engagement Through Creating a Truly Immersive In-Store Experience For Omnichannel Shoppers", including:
- Evaluating your omnichannel customers’ expectations around brining the best of online into the store
- Assessing the best ways to identify your customers in store in an engaging way
- Using technology innovation to join up the customer journey for seamless shopping
- Evaluating which store technology offers you maximum opportunity to engage your customers in an immersive experience
- Rethinking store colleague training to further engage your customers in a powerful, frictionless experience
The Retail Maverick Show is a Redline Retail in association with The Industrious production
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