The Interview: Dickies Global VP of Digital Strategy, Calvin Anderson

The Retail Exchange podcast

The Interview: Dickies: In this episode of The Interview Series, host Karl McKeever is joined by Calvin Anderson, Global VP of Digital Strategy for VF Corporation brands Dickies, Altra and Smartwool.

Founded a century ago, the Dickies brand originated as a denim bib overall company, selling workwear to farm and ranch hands around the Southwest. Acquired by VF Corporation in 2017, today it is a global brand found in more than 100 countries —with a style that resonates as much with pop culture icons as it does with auto mechanics.

Calvin currently serves as Global VP of Digital Strategy for Dickies, as well as two other brands within the VF Corporation stable of brands – Altra and Smartwool – overseeing digital technology, customer lifecycle, data analytics, engineering, and science.

Prior to his role at VF Corp, Anderson served in several executive positions within the hotel industry including Head of Commercial at OYO NORA, the world’s fastest growing economy hotel chain.

Recorded live in the heart of New York City during NRF 2023, together we explore changing face of digital transformation, and what retailers can learn from Calvin’s experience in the hospitality industry.

Presented by Peak Technologies.