For at give dig den bedst mulige oplevelse bruger dette websted cookies. Gennemgå vores Fortrolighedspolitik og Servicevilkår for at lære mere.
Forstået!
Indhold leveret af Scott Geesey, CJE, Scott Geesey, and CJE. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Scott Geesey, CJE, Scott Geesey, and CJE eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app Gå offline med appen Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af Scott Geesey, CJE, Scott Geesey, and CJE. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Scott Geesey, CJE, Scott Geesey, and CJE eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Stories and inspiration for using Jostens Renaissance ideas to improve school climate and culture, and for yearbook storytelling, organization and education, from elementary school to college.
Indhold leveret af Scott Geesey, CJE, Scott Geesey, and CJE. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Scott Geesey, CJE, Scott Geesey, and CJE eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Stories and inspiration for using Jostens Renaissance ideas to improve school climate and culture, and for yearbook storytelling, organization and education, from elementary school to college.
Teachers and students are interested in using Jostens Renaissance ideas - but what does this look like from the superintendent level, the top office? We talked to superintendent Dr. Michelle CarneyRay-Yoder of Central Regional School District in New Jersey about that view. She's also a Jostens Renaissance Hall of Famer and the Renaissance Champion for the northeastern corner of the U.S. She's been using Renaissance ideas since her days as a special education teacher. Proof? Got that. Ideas? Have those too. Motivation? You won't get a better story than Michelle's. Listen in and see how Jostens Renaissance can be a district wide strategy to benefit ALL students...…
For any school looking to improve their climate, culture and morale, the Jostens Renaissance School of Distinction Award offers a template of activities to help meet that goal. And the Platinum School of Distinction Award is the ultimate. State College High School in State College, PA decided to make that their target for 2023-24. They nailed it and it's made a real impact on the life of their building, a large school in central PA. Students AND adults. Renaissance/PBIS leaders Jennifer Evans and Danielle Ambrosia sat down for a chat with us about their diverse school, why Renaissance, ideas they've used to reach the Platinum level and much more. They went for it and crushed it - and your school can too...…
Student leadership is often overlooked at many schools. And even more at middle schools. Teaching good student leadership is something that our guest this episode has excelled at. Listen as we talk to veteran educator Christina Onuskanich from Mill Hall, PA. Christina was a 2023 Jostens Renaissance National Educator of the Year and a national leader in using the Renaissance student leadership curriculum. Her kids LOVE their student leadership class. She also talks about using Renaissance at the middle school level, those unique ages when students begin to assert themselves. Watch and note the many ideas that Christina's school has used over the last several years.…
You can't discuss education today without talking about mental health, for both students and adults. It's a real issue - and Jostens Renaissance ideas can help any school to improve the situation for all involved. We talked with educator and administrator Mark Brown from Newburg HS in Oregon about mental health in schools and how to change the game for the future. Mark is a Renaissance Champion for the U.S Northwest, and also has a personal story which motivates him to improve mental health for anyone who asks. Get some ideas and insights for your own school situation.…
How's the adult leadership in your school building? Stresses on administrators and teachers have never been higher. How to really LEAD your group to success this year? Listen for insights and ideas from former administrator Dr. Darrin Peppard, also a Jostens Renaissance Hall of Famer, on how to positively affect the climate, culture and morale of any school. Also check out his website at roadtoawesome.net !…
Renaissance ideas are for any school at any level - so what about elementary school? Listen to the story of Robb Elementary School in Lock Haven, PA, a school that went all in for Renaissance and it's made a huge difference for their students and staff. School facilitator Brad McCloskey gave us the full story, from getting started to the acclaim they've received from parents, the media and even the PA Secretary of Education. And Brad shares a lot of ideas that his school has used in the last couple of years - take notes and see how they can help YOUR school.…
Can a large school succeed with Jostens Renaissance ideas? YES and in this episode we talk to Laura Tobias, principal at State College High School in State College, PA. Her large school began using Renaissance ideas in the summer and fall 2023 and it's already made a HUGE difference in their building while also achieving the Renaissance Platinum School of Distinction award in just one year. Listen to their story, ideas they've used, reactions and proof that a change has been made. You can do it too!…
It's roughly halfway through another school year - and for many schools ROUGH is a good term to use again this year. That goes with another key word, CULTURE. Schools everywhere - and many yearbook staffs - are struggling through another year. One man who knows all about good yearbook and school culture is veteran adviser Mitch Eden. Now retired after 25+ years of teaching and advising, Mitch is a new Jostens Yearbooks Ambassador, working with schools across the country to improve their journalism and marketing efforts. Listen to this episode of the Report for insights and advice on not only improving yearbook culture but school culture as well during tougher times, and how your yearbook work could also boost the entire life of your school and everyone in it. This one's a keeper because every school out there can use some of Mitch's advice to have a better year - and have FUN doing this valuable work.…
We're back and talking about one subject that many yearbook staffs avoid - writing. Photos will always be the #1 element of the book, but writing is a close #2, filling in the information that the photos miss. And that's a LOT of information. Listen for great ideas and advice from veteran adviser Sharon Kubicek from Texas as she shares the importance of writing in the yearbook, the different ways to do it, how school has gone in Texas this year, and sage advice for any adviser but especially for rookie folks.…
It's a new school year, new energy, but eventually one same struggle will rise again. That's page designing - GOOD designing, never random or haphazard. Is your staff designing or just decorating? Listen to a great conversation with veteran adviser Brenda Field, a former JEA National Yearbook Adviser of the Year from Illinois, with ideas and advice on good page design. It's one of her favorite topics and Brenda offers wisdom for any yearbook staff. And for teachers, hear Brenda's thoughts for everyone after 28 years of experience, including these last three tougher campaigns.…
As we go into a much needed summer break, what about yearbook and next year's effort? Those who plan early often have a smoother time of it - but a lot of yearbook advisers and staffs had a struggle this year. It's time for a TRANSFORMATION. Listen for tips and ideas from former top middle school adviser and current Jostens Education Specialist Kristen Scott. If you want or need to reset the table for yearbook - at any level, elementary to college - Kristen has some thoughts to share on how to transform your yearbooking effort into one you'll enjoy next year while making your best book ever. Take plenty of notes!…
For yearbookers it's time...for the BIG FINISH. The end of the school year is approaching and there's plenty to do, for both now and looking to the future. Distribution, organization, student leadership, planning for next year, etc. New Jostens Ambassador Marci Pieper, a recent JEA Lifetime Achievement Award winner, goes over many ideas and strategies she used during her decades long tenure in Missouri. Take notes, you'll get some new inspiration here!…
Continuing our theme episodes this season we'll call this The Motivation Report. Many advisers report kids just not working hard this year, and in some cases it may be the adviser! What to do to get your group doing their best work? Listen to a conversation with yearbooking legend Margaret Sorrows, now a Jostens Ambassador and the former 36-year multi award winning adviser at Bryant HS in Arkansas. Margaret shares her expertise on yearbook but also on motivating young people to tell the stories, take the photos and create a great yearbook THIS year. And even if your staff is doing fine the wisdom from Margaret is worth a listen for any adviser. Be ready to take notes from a master...…
Your yearbook staff is probably very busy with page designing right now. But WHAT designing? HOW are you designing? and WHY those choices? Listen to a fact filled interview with Rick Brooks of Jostens, a nationally known design concept expert. Be ready to take notes as Rick offers ideas, advice, trends and inspiration on the FEEL of a yearbook theme and look, not just on the cover but throughout your book. For any level of yearbook - it's time for a real upgrade!…
It's the PHOTO Episode with great ideas, advice and inspiration from veteran freelance photographer and photo instructor Mike McLean. This one goes a little long because Mike has so much great information and stories to share, all tied to improving your photography this year. Get ready to take LOTS of notes...…
Velkommen til Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Slut dig til verdens bedste podcast-app for at styre dine yndlings shows online og afspille dem offline på vores Android og iOS apps. Det er gratis og nemt!