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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af The Red & Gold Standard. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Red & Gold Standard eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Indhold leveret af The Red & Gold Standard. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Red & Gold Standard eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
jimmy's interceptions and george kittle.s role trey lance has yet to replace garoppolo 2nd half woes deebo samuel, mvp jimmy not owning his mistakes underestimating the titans Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
pro bowl votes injuries expectations for deebo and the titans keys to victory demeco ryans predictions Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
instant reactions secondary concerns key depth players no rest for the starters defensive goal line stops division title still in reach what to improve on Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
garoppolo's performance the run game without mitchell is not the same how to get into the playoffs trap game against atlanta? grading demeco ryans hot takes Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
injury reports 49ers secondary vs bengals receivers joe burrow's pinky george kittle is back keys to victory prediction Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
instant reactions special team woes jimmy garoppolo is who we thought he was are the 49ers overvaluing themselves? lack of trey lance 49ers bad record in Seattle garoppolo's biggest issue al-shaair's emergence Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
injury updates elijah mitchell does not slow down are the rookies worse than josh norman? difference between brandon aiyuk and dante pettis the jimmy garoppolo trade story and why we haven't seen trey lance in a bit seattle coming up Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
expectations defending dalvin cook george kittle's role injured reserve additions long, scripted drives bosa or deebo - who gets the extension first predictions Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
why is jimmy garoppolo suddenly playing well? why did trey lance only get to play so late? difference in the last two weeks field goal on 4th and 1? how did the defense hold up? the turnover margin looking ahead Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
no trey sermon deebo for mvp recipe for more wins defensive player of the game 49ers win or rams loss more running, less garoppolo no trey lance, not even in garbage time the playoff hunt Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
obj has to fill in right away norman and kirkpatrick out for the game leaders, anyone? lynch's knbr comments shanahan on trey lance starting hurd waived matchup preview predictions Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
did the team quit on the coaches? being unprepared becomes a theme missing leadership among the players josh norman home field advantage (or lack thereof) what could a change to trey lance bring? Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
personnel updates + obj to sf? feelings going into the cardinals game kyler murray and other cardinals injuries wes welker is a bad wr coach? javon kinlaw's surgery trey lance back in the mix? predictions Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
initial reactions elijah mitchell rb1 deebo samuel on a record pace 2nd half storm kyle shanahan's play calling brandon aiyuk's performance Big thanks to MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
seth wickersham's story trey lance and comparison to mac jones and jimmy garoppolo 49ers made a high risk play to rely on injury prone players the team's talent evaluation process javon kinlaw out for the season and injury updates previewing a halloween matchup against the bears Big thanks for MyBookie (code: Hive), acre gold (URL: https://lddy.no/z65k), 81vino (code: Hive) and shop49ershive.com (code: rgs15) for sponsoring this episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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