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Engaging the Woman Buyer
Manage episode 447368928 series 2837995
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Bobbie Wasserman joins this week’s episode to discuss ways to attract and assist women buyers to maximize their ever-increasing purchase power.
Full Description / Show Notes
- Bobbie’s career background
- Founding Single Lady Estates and a bit of what you all do there
- EOCA and it’s impact
- Why there’s been a rise in women’s homeownership
- What women are looking for when buying a home
- How needs change generation to generation
- How REALTORS can best work with women buyers
- Navigating the commission changes w/women buyers
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