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The CMO's Guide to China Marketing: Crisis Communications
Manage episode 361002381 series 3468438
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It's episode 5 of the CMO's Guide to China Marketing!
Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing. And this month the guys discuss the importance of good crisis communications planning for China.
This month's China Dumplings news bites include Chinese regulators clamping down on illegal pricing strategies for China e-commerce platforms and why all those CNY social media posts might not be getting the engagement that they used to.
We also find out why Steven was locked in a storeroom with a BBC film crew for hours and how Mike inadvertently sparked a riot in Beijing.
Enjoy!
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