The future of product in the age of AI: Yana Welinder (CEO, Kraftful)

The Product Experience

This week on the podcast, we sit down with Yana Welinder, CEO of Kraftful. Yana shares insights into how today's product managers are transforming their roles by leveraging AI to create compelling user stories, fine-tuning financial models, and even hiring.
As AI interfaces grow more intuitive, we navigate the importance of a product manager's openness to these advancements, the significant role AI plays in amplifying diverse customer feedback, and the ongoing responsibility of product professionals to shape AI to reflect the values that drive their visions forward.
Featured Links: Follow Yana on LinkedIn | Yana's website | Kraftful | Yana's 'Product management in the age of ChatGPT' talk at ProductTank San Francisco 2023

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

Kapitler

1. AI in Product Management and Hiring (00:00:00)

2. Creativity and AI in Product Management (00:16:45)

3. Evolution of AI in Product Management (00:22:20)