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PR Newswire Presents: Best Practice Media Relations in Latin America
Manage episode 308935221 series 3023707
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PR Newswire has assembled a panel of experts to discuss the media landscape in Latin America and provide best practice guidelines on targeting this burgeoning and influential group.
Moderated by PR Newswire's Director of International and Multicultural Markets, Gina Rudan, the discussion included an update on the Latin America media landscape, in-region pitching tips, the importance of in-language, culturally applicable communications, and first-hand media success stories.
Panelists
Francisco Carvalho, Director of International Relations, ABRACOM and Managing Director of Burson-Marsteller, Brazil
Marco Vinicio Herrera Berenguer, President of PRORP
Hector Alvarez de la Cadena, PR Director, Metco, S.A. de C.V., Mexico
Javier Garcia de Madariaga, PR Manager Spain, Portugal & Latin America, BT Global Services
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Moderated by PR Newswire's Director of International and Multicultural Markets, Gina Rudan, the discussion included an update on the Latin America media landscape, in-region pitching tips, the importance of in-language, culturally applicable communications, and first-hand media success stories.
Panelists
Francisco Carvalho, Director of International Relations, ABRACOM and Managing Director of Burson-Marsteller, Brazil
Marco Vinicio Herrera Berenguer, President of PRORP
Hector Alvarez de la Cadena, PR Director, Metco, S.A. de C.V., Mexico
Javier Garcia de Madariaga, PR Manager Spain, Portugal & Latin America, BT Global Services
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