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Indhold leveret af The PPC Den. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The PPC Den eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-unshakeables">The Unshakeables</a></span>
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeables. These are their stories. Join Ben Walter, CEO of Chase for Business, and a lineup of special co-hosts as they speak with small business owners across America who’ve gone through some of the most unexpected situations anyone can face and walked away stronger for it. These aren’t stories about the darlings of Silicon Valley or titans of Wall Street. These are real stories from real people behind the small companies powering their communities every day. The speakers’ opinions belong to them and may differ from opinions of J.P. Morgan Chase & Co and its affiliates. Views presented on this podcast are those of the speakers; they are as of the podcast release date and they may not materialize.
The PPC Den: Amazon PPC Advertising Mastery
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Indhold leveret af The PPC Den. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The PPC Den eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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341 episoder
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Manage series 2625056
Indhold leveret af The PPC Den. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The PPC Den eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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341 episoder
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The PPC Den: Amazon PPC Advertising Mastery
1 Who to hire for your Amazon Growth Team (Classic) 54:03
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54:03The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Who to hire for synergy 05:57 - Who’s the Nick Fury of your business? 07:54 - Do you have someone overlooking marketing, finance, and operations? 10:11 - Which superhero to hire to do your PPC 11:54 - Which superhero to hire to do your SEO 17:39 - Does your business hire for design, merchandising, optimizing? 18:16 - Which superhero to hire for merchandising & branding 22:20 - Which superhero to hire for optimizing/ A-B testing 28:27 - Which superhero to hire as your designer 34:14 - Who to hire for your Amazon operations 34:43 - Which superhero to hire for inventory management 40:39 - Which superhero to hire to do customer service 42:50 - Which superhero to hire to manage your finances 47:18 - Which superhero to hire for catalog troubleshooting 50:00 - Always be hiring - Avengers Assemble 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin Where to find Steven The masterpiece SEO collaboration playlist Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Why Aren’t You Testing Placement Adjustments in Amazon PPC? 32:06
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32:06In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered. Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy. Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works? We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 03:20 – Challenges with Amazon placement settings 04:16 – Understanding placements and bid modifiers 06:50 – Amazon’s intention behind placement options 08:12 – Base bid importance for auction visibility 09:45 – CPC differences across categories 11:51 – Testing and adapting strategies for PPC success 12:40 – Amazon reps specializing by category 13:13 – Duplicating campaigns for placement focus 18:02 – Negative ASINs affecting search terms 21:20 – Structuring campaigns by placements 23:33 – Placement-specific adjustments improving control 26:08 – Auto campaigns benefiting from segmentation 28:35 – Top of search vs. product page focus 29:44 – Success of the strategy during Prime Day 30:40 – Stable periods for effective testing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mike, Mike Danford How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1) How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2) Listener Q&A: Optimizing Placement Settings Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Should Amazon PPC Sellers Try a TikTok Shop? 44:35
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44:35In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 06:00 - TikTok Shop Overview 08:46 - Starting TikTok Shop 12:46 - Improving TikTok Content 15:38 - Scaling TikTok Ads 18:21 - Amazon Growth via TikTok 22:05 - Creative Strategies on TikTok 26:43 - TikTok Shop Results 32:06 - Shopping Behavior Trends 35:49 - Running TikTok Ads 39:27 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina, Mina Elias 2025 Amazon Marketing Resolutions and Intentions What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down. Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:28 - The Real Cost of Waste 2:55 - Why Non-Converting Spend Matters 4:22 - Real Account Example 5:39 - Hidden Waste in Good Accounts 7:08 - How Non-Converting Spend Adds Up 8:37 - Tracking Non-Converting Spend 10:05 - Practical Tools for Eliminating PPC Waste 14:21 - ACOS Power Ratio 15:51 - Cleaning Up Campaigns for Better ACOS 20:04 - N-gram Analysis 21:50 - Duplicate Search Terms 25:12 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin The N-gram Sheet 2025 Amazon Marketing Resolutions and Intentions How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? How does conversion rate influence ACOS on Amazon? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How can you quickly and efficiently improve your Amazon listing? 57:48
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57:48In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation. But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 05:31 - Protecting against competitors 08:01 - Psychology of optimization 11:16 - When to refresh listings 13:46 - Seasonal trends in keywords 16:01 - Discovering new search terms 19:31 - Words vs. images in listings 23:01 - Custom GPT for listings 27:01 - Fine-tuning listing titles 32:01 - Metrics for listing success 37:01 - Climbing the rankings 45:01 - Avoiding analysis paralysis 57:01 - Experimenting with changes 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin https://www.linkedin.com/in/michael-erickson-facchin/ Where to find Sean, Sean Stone Custom GPT for listings Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now Overcoming Challenges of Running Google Ads to Amazon Listings Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) Ad Badger & TurnKey: Amazon Product Listing Optimization How To Use Psychology To Master Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 2025 Amazon Marketing Resolutions and Intentions 41:24
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41:24In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising. You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective. This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Beginning: New Year’s plans 5:23 - AMC importance 8:00 - Connecting ads 11:01 - SQPR insights 14:12 - Ad tracking sheet 18:23 - AI for ads 25:06 - Human-made content 27:29 - AI search focus 30:04 - Ad automation 36:18 - ADSP updates 39:29 - TikTok Shops goal 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Brent, Brent Zahradnik Using Amazon DSP and AMC to Fully Understand the Customer Journey How Can I Best Use Amazon Marketing Cloud? What Amazon PPC Updates Do You Need for 2024? What Top Amazon Sellers Won’t Tell You About AI Video Ads Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025! 1:20
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1:20You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’ Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down. So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included. Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉 🦡 Highlights 0:00 – Did You Survive 2024?🎄 0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe! 0:44 – 2017 to 2024: You Keep Showing Up. I See You. 0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 46:46
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46:46In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think. This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 2:30 - Satisfaction guarantee / warranty 3:50 - Emojis in Listings 5:20 - Comparison Charts 7:00 - Greenwashing Claims 9:10 - Too Many Keywords 11:00 - Long Bullets 13:00 - Restricted Language 15:30 - Caps Lock 17:00 - Out-of-Season Content 18:40 - Poorly Edited Photos 20:10 - Generic Language 22:00 - Amazon Rule Changes 26:00 - Keyword Evolution 32:00 - Fake Photos and Trust 49:00 - Where to Find Emma 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Emma, Emma Schermer Tamir Common Mistakes With Amazon Product Listings and How to Avoid Them How to Send Google Ads Traffic to Your Amazon Listing Ad Badger & TurnKey: Amazon Product Listing Optimization The PPC-ers Guide to Getting Started with SEO on Amazon Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS 13:44
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13:44Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money). Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:57 - Why bid boundaries matter 7:04 - When to use minimum bids 9:02 - When to use maximum bids 10:06 - Advanced min-max strategies 12:01 - Using bid history to optimize 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin The Simplified Q4 Bids & Budget System for Amazon Sellers How Should I Set My Starting Bid For An Amazon PPC Campaign? Bidding On Branded Keywords: What Happens When You Turn Them Off? Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? How does conversion rate influence ACOS on Amazon? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) 44:20
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44:20Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Badger claws out! 1:17 - Working on Amazon Ads while traveling 3:23 - Recent book recommendations 6:50 - How Amazon Ads has changed over the years 13:33 - How product page optimization evolved 17:11 - How to coach clients to pay attention to product listings 21:19 - Define & identify “keyword stuffing” 25:28 - How to clean up keyword stuffing 32:30 - How to organize product listing for clarity 35:37 - How to know if a listing is clear 41:45 - Future mini-series coming?! 🦡 Resources & Links 🎁This Black Friday win PPC with 25% of: https://www.adbadger.com/ 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Emma, Marketing by Emma Thinking in Bets – Annie Duke (book) The Choice - Edith Eger (book) How Keyword Dumping Ruins Your PPC Campaigns Hemingway app The 3 Questions Your Amazon Product Listing Should Answer Amazon CTR 101 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 6 Tips for Better Amazon Performance on Black Friday 31:50
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31:50In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win big. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 03:28 – Tip #1: Avoid relying on Ad Console 07:33 – Tip #2: Budget Boosts That Matter 16:20 – Tip #3: Smart Bidding Only 23:16 – Tip #4: Kill Dead Keywords Now 27:34 – Tip #5: Fix Costly Search Terms 29:28 – Tip #6: Double Down on Winners 30:54 – Personal Black Friday Plans 🦡 Resources & Links 🎁This Black Friday: win PPC with 25% of: https://www.adbadger.com/ 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Elizabeth Greene, https://junglr.com/ Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday? 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries Is It Profitable to Advertise Black Friday Weekend? Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Using Amazon DSP and AMC to Fully Understand the Customer Journey 31:26
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31:26In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium , we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey. We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 3:38 - Intro to Amazon Marketing Cloud 4:25 - Understanding Attribution Models 5:21 - Importance of Data with a Purpose 7:01 - How AMC De-duplicates Attribution 8:44 - Using SQL Queries with AMC Data 11:30 - DSP’s Impact on Consumer Journey 25:03 - Measuring DSP’s Incremental Sales Value 🦡 Resources & Links 🎁 This Black Friday: win PPC with 25% of 🦡 GET AD BADGER ➡️ Where to find Sam Lee, https://triviumco.com/ How Do I Get Started With Amazon DSP? An Introduction to Targeting Options on the Amazon DSP Into the Great Unknown: Amazon DSP with Kiri Masters Amazon DSP Campaign Setup Made Easy: A Complete Guide Finding Your Audience in Amazon’s Demand-Side Platform (DSP) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sam Lee Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down 22:08
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22:08In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying. Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box. If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:45 - Amazon's New Profit Killer: Placement Fees 1:16 - How These Fees Are Draining Seller Profits 5:57 - Pay or Split: The Costly Choice for Sellers 9:21 - Breaking Down Amazon's Fee Structure 13:15 - The AWD Loophole: Amazon’s Secret Workaround 16:40 - Hack Your Logistics Costs Now 21:11 - The Future of Amazon Agencies: Get Ready 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Blair Forrest, AMZ Prep Why the ‘Perfect’ Amazon PPC Account Is a Myth? https://youtu.be/BHAcBcS29W4 The Simplified Q4 Bids & Budget System for Amazon Sellers What is Amazon IPI Score? 10 Steps to Maximize Amazon FBA Inventory Limits How Do I Perfect My Amazon Inventory Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 The Simplified Q4 Bids & Budget System for Amazon Sellers 29:48
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29:48In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can. Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks. Plus, it’s the one time of year Ad Badger offers their exclusive discount. Don’t let Santa’s sleigh pass you by—gear up and get ready to conquer Q4 like a pro! Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year! We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 01:13 - Michael’s no-BS bid & budget strategy 03:44 - Black Friday data deep dive – time to strategize 05:24 - Set your goals now 10:00 - Michael’s Q4 system 14:23 - Insane Q4 sales stats you can’t ignore 20:01 - The Q4 sales wave is here 31:24 - Ad Badger’s only sale of the year 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Why the ‘Perfect’ Amazon PPC Account Is a Myth? How Should I Set My Starting Bid For An Amazon PPC Campaign? Bidding On Branded Keywords: What Happens When You Turn Them Off? Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Why the 'Perfect' Amazon PPC Account Is a Myth? 29:44
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29:44Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving. Joining us is Noemi Bolojan from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growth, not a quick fix. So if you’re looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - The “Perfect” Amazon PPC Account? Spoiler Alert: It’s a Myth 3:00 - Why We Can’t Stop Optimizing 4:00 - Meet Noemi Bolojan – The Amazon PPC Audit Ninja 8:06 - Custom Audits: Tailoring the “Doctor Visit” for Your PPC Health 14:18 - Breaking Down the Ad Spend – Where’s Your Money Going? 24:59 - How to Keep Your PPC Muscles Strong 29:00 - The Final Word on PPC: If You’re Not Expanding, You’re Shrinking 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Can An Amazon Campaign Audit Help My Business? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? What Do I Do With Wasted Ad Spend? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 What Top Amazon Sellers Won’t Tell You About AI Video Ads 46:20
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46:20In this episode, Michael sits down with Shane White of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising. Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients. From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today. We’ll see you in The PPC Den! 🦡 Highlights 0:00 – Intro 2:15 – The Early Advantage of Sponsored Brand Video Ads 3:30 – Why Video Ads Are Getting Expensive 5:16 – How Hyper-Focused Video Content Can Boost Results 7:27 – Big Ads vs. Simple AI Solutions 10:16 – Using AI to Create, Low-Cost Video Ads 14:45 – Testing & Customizing Videos for Maximum Impact 19:29 – Quick Wins with AI Video Targeting and Conversion 25:33 – Competing with Big Brands Using AI Video Ads 39:02 – Creative Optimization & Client Reactions 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Profit Reset on an Aggressive Amazon Brand: A Strategy Shift Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns How Search Term Algorithms Boost Amazon PPC? How does conversion rate influence ACOS on Amazon? How Do Technical and Creative Strategies Work Together in Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Shane White Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den 3:26
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3:26In This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for. Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter. This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery. Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one. 🦡 Highlights 0:00 – Did Michael Just Sing About ACoS? 0:44 – CTR & ACoS Talk 1:29 – Clicks, bids, profits – rinse and repeat 2:08 – From noobs to pros – we’ve got you covered 2:23 – Team Shoutouts 2:43 – Outrо 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Profit Reset on an Aggressive Amazon Brand: A Strategy Shift ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Profit Reset on an Aggressive Amazon Brand: A Strategy Shift 33:11
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33:11In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset. We’ll see you in The PPC Den! 🦡 Highlights 00:27 - Introduction 01:42 - Client strategy shift 03:37 - Growth vs. Profit 07:50 - Product-level focus 10:32 - Amazon net proceeds tools 18:43 - Campaign bid adjustments 24:12 - Profitability jump 29:34 - Next steps: strategic scaling 31:49 - When not to reset for profit 🦡 Resources & Links 🦡 GET AD BADGER ➡️ ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR 5 Important Factors That Influence Amazon Ranking (Classic) Why Should You Rethink Your Approach to PPC on Amazon? How to develop a successful client relationship? What Amazon PPC Updates Do You Need for 2024? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 ACOS Weather Report for September 2024: Metrics Cooling Off - ACOS, CPC, RPC, CVR 4:19
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4:19In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month. We’ll see you in The PPC Den! 🦡 Highlights 00:30 - September's PPC weather: cold, dreary, and probably wet socks 00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear 01:39 - ACOS starts off nice, then takes a chilly climb to 32% 2:01- Revenue per click slips to the usual $2.94—someone grab a blanket! 2:27 - CPC stable, but conversion rate catches a cold, down to 9.6% 3:29- Amazon's Product Opportunity Explorer confirms a conversion rate drop 3:44- Did you stay warm or catch the same chill? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Search Term Algorithms Boost Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 5 Important Factors That Influence Amazon Ranking (Classic) 27:45
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27:45If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 6:00 - Improve Amazon ranking whether A9 or A10 algorithm 7:20 - Speed round overview 9:05 - Seller Authority 12:07 - Impressions & Click Through Rate 15:35 - Conversion Rate 19:00 - Existing Sales on Amazon 20:58 - Off site sales 23:30 - PPC Sales 26:52 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Other than CPC, what else ranks your Amazon Ads? PPC Booster Series What should you do first when Amazon PPC sales drop? Can Amazon PPC Success Be Predicted? What Are 7 Overlooked Seller Central Tools? How Does Tracking Keywords Help PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Get the Evergreen Campaign Creation Strategy Guide Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash…
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The PPC Den: Amazon PPC Advertising Mastery
1 The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) 43:15
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43:15It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. 🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide 2:18 – Intro 5:20 – Inspiration behind evergreen strategies for PPC 8:30 – Evergreen campaign creation strategy 11:17 – The “Protect” Strategy 18:20 – The “Conquer” Method 22:21 – The “Rank” Approach 26:06 – The “Dominate” Strategy 32:18 – The “Discover” Campaigns 41:23 – Connect with us 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Noemi, ScaleWave.io Wizards of Ecom Podcast Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Get the Evergreen Campaign Creation Strategy Guide Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash…
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The PPC Den: Amazon PPC Advertising Mastery
1 Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns 16:06
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16:06In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:05 - What Defines Wasted Spend: Clicks with No Orders 2:10 - Steps to Download Sponsored Products, Brands, and Display Reports 4:01 - Weekly Analysis Timing 6:52 - Filtering Search Terms with Zero Sales 8:38 - Calculating Total Non-Converting Spend from Reports 12:28 - Common Misconceptions About Wasted Spend 12:54 - Practical Steps to Reduce Non-Converting Spend 14:51 - Using ACoS Power Ratio to Measure Efficiency 15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker 15:55 - Homework: Track and Analyze Your Non-Converting Spend 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What strategies can help minimize wasted spend in Amazon PPC? https://youtu.be/FDwPBfb81Ec What Do I Do With Wasted Ad Spend? https://youtu.be/C8bNxLa2Sj4 What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies https://youtu.be/ERHy10lGGX0 Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet https://youtu.be/vE8AQB18SX0 How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? https://youtu.be/BiFg73uv_vQ 📚 Unlock our FREE comprehensive Amazon Marketing Playbook : https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies 1:03:24
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1:03:24Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills! We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 2:01 - Balancing SOPs/Creativity 5:01- Client Expectations Tips 10:01- Spotting Ad Mistakes 15:01- Scaling Ad Spend 20:01- Unbranded Traffic Wins 25:01- Holistic Brand View 30:01 - Good vs. Great Managers 35:01 - Leadership and Teams 40:01 - Summit Recap and Closing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How to align team goals using Amazon PPC data tools? How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Josh Rawe Guest Co-Host: Brady Tieland Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet 46:24
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46:24You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break... In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it easy. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Balancing Work and Vacation 2:22 - Elevate and Delegate 4:42 - Interstellar PPC Reporting 10:37 - Impact of Attribution 17:39 - Breaking Down Ad Spend 24:25 - Structured Reporting 29:23 - Common Ground and Data Accuracy 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? What Makes an Amazon PPC Manager Successful? Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger What is the SKU Economics Report and How It Boosts Amazon Ads? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno …
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The PPC Den: Amazon PPC Advertising Mastery
1 Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger 40:42
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40:42In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield. Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 02:31 - A motivating tale 06:01 - Challenges in transitioning from service-based to SaaS 12:01 - Adapting strategies and the importance of delegation 18:01 - The role of machine learning in Amazon PPC 24:01 - Practical tips for a successful SaaS transition 34:01 - Closing thought 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Search Term Algorithms Boost Amazon PPC? How to align team goals using Amazon PPC data tools? What is the role of data in Amazon campaign management? How Do Technical And Creative Strategies Work Together In Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clément Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How Search Term Algorithms Boost Amazon PPC? 51:24
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51:24In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 02:30 - Survival in the Amazon Business 03:50 - Kickstarter Experience as a Brand Building Bootcamp 06:00 - Combining Creative Branding with Technical Marketing 09:00 - The Role of Search Terms and Their Optimization 27:00 - Importance of Spreadsheet Skills 35:00 - Prioritizing Search Terms 46:00 - Episode Conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What is the SKU Economics Report and How It Boosts Amazon Ads? What is the role of data in Amazon campaign management? What strategies can help minimize wasted spend in Amazon PPC? How Do Technical And Creative Strategies Work Together In Amazon PPC? Can Amazon PPC Success Be Predicted? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Jeremy Suelflow Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno …
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The PPC Den: Amazon PPC Advertising Mastery
1 What is the SKU Economics Report and How It Boosts Amazon Ads? 34:18
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34:18In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 00:36 - Overview of the new SKU Economics Report tool 3:03 - Amazon ad management roles 7:17 - Impact of cash flow on ad strategies for brands 9:00 - Amazon Fees and Profit Calculation 18:09 - Identifying profitable and unprofitable products 22:24 - Analyzing Total ACOS using the SKU Economics Report 27:00 - Optimizing ad spend based on the report's insights 28:22 - Percentage of total fees 30:00 - How to connect with Elizabeth 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What is the role of data in Amazon campaign management? What strategies can help minimize wasted spend in Amazon PPC? How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How Do Technical And Creative Strategies Work Together In Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 What strategies can help minimize wasted spend in Amazon PPC? 11:42
11:42
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11:42In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 00:10 - Series Kickoff: Amazon PPC Wasted Spend 00:47 - Defining Wasted Spend 01:26 - Understanding Conversion Rate and Its Importance 03:04 - Identifying and Analyzing Wasted Keywords 06:30 - Analyzing Search Term Reports 09:24 - Strategies to Minimize Non-Converting Spend 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Does Conversion Rate Influence ACOS On Amazon? How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How does conversion rate influence ACOS on Amazon? 34:02
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34:02In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Conversion Rate Importance 03:09 - Small Brand Hurdles 05:01- Price Testing Effects 07:27 - Shopify vs. Amazon 10:00 - Competitive Analysis 13:16 - Leveraging Reviews 15:30 - Conversion Strategies 18:33 - Avoiding Price Wars 22:34 - PPC and Organic Growth 31:22 - Traffic and Final Tips 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Andy Craig Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How to align team goals using Amazon PPC data tools? 53:59
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53:59In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:00 - Small talk: gifts in Japan and China 4:22 - Assembling a killer PPC team 9:02 - Navigating conflicting objectives in PPC 11:35 - Steps to get your team aligned 14:00 - Mastering brand analytics and search query performance 18:00 - real-world success stories 24:00 - Future trends in PPC game 34:00 - Role of technology in scaling efforts 36:00 - Documenting processes for team efficiency 40:00 - Strategies for team collaboration 42:00 - Benefits of SOP documentation 50:00 - Closing thoughts 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Frekey Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 What should you do first when Amazon PPC sales drop? 44:08
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44:08In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Why Down Months Happen 1:57 - Seller Panic Button: To Push or Not to Push 5:03 - Utilizing Category Insights 14:00 - Exploring Product Opportunity Explorer 26:10 - Analyzing Brand Metrics for Performance Evaluation 34:21 - Strategic Responses to Market Changes 39:13 - Wrap-Up 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How to Achieve Low ACOS with Negative Keywords? 9:56
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9:56In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Rocky Mountains intro 0:19 - What secrets do low ACOS accounts hold 0:41 - How can negative keywords boost performance 1:07 - What's the difference between keywords and targets 2:05 - How important is the negative keyword multiple 3:15 - Can a 38x negative ratio be effective 9:41 - How do you find the best negative keywords 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign How Do We Calculate Amazon ACOS? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How Do Technical and Creative Strategies Work Together in Amazon PPC? 35:44
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35:44In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Meet our guest: Laura Meyer from Envision Horizons 0:50 - How to balance technical and creative strategies in Amazon PPC 2:05 - Overcoming the challenges of combining tech and creativity 3:35 - Inside look: Running a full-service Amazon agency 4:45 - What are "centers of excellence" in Amazon marketing? 6:11 - How to avoid siloed departments and boost teamwork 8:51 - The power of pod structure for effective collaboration 10:29 - Training tips for performance marketers 12:02 - Key roles you need in your Amazon marketing team 14:41 - Why brand awareness is crucial for PPC success 18:10 - Boosting growth with DSP and AMC 21:16 - The role of affiliate marketing and creator connections 24:45 - How to test creative elements using PickFu 27:00 - Measuring ROI: Balancing creative and technical efforts 29:32 - Why a good account manager is essential 32:14 - Using first-party data to enhance Amazon campaigns 35:29 - Future trends in Amazon advertising you need to know 37:46 - Final thoughts and top advice for Amazon sellers 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic) Why Should You Rethink Your Approach To PPC On Amazon? What Is The Role Of Data In Amazon Campaign Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How Can Product Images on Amazon Boost Conversion Rates? 49:13
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49:13In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:20 - Reviewing Cricut Maker images 3:00 - Importance of brand images 5:10 - Optimizing listings for user experience 7:30 - Conversion rates and competition 10:00 - Comparing traditional and modern products 14:00 - Effective image strategies 19:00 - Highlighting products through design 24:00 - Creating compelling image stacks 30:00 - Learning from competitor examples 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What Is The Role Of Data In Amazon Campaign Management? What Makes An Amazon PPC Manager Successful? Why Should You Rethink Your Approach To PPC On Amazon? Can Agencies Serve As Teachers In Amazon Selling? What Amazon PPC Updates Do You Need For 2024? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 What Makes an Amazon PPC Manager Successful? 43:15
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43:15In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry. We’ll see you in The PPC Den! 🦡 Highlights 1:05 Introduction 3:07 Role of curiosity and learning in PPC success 8:19 Leveraging Amazon's algorithms for better results 11:59 Ideal customer experience on Amazon 14:50 Personalization in Amazon search results 18:14 Adapting to policy changes in Amazon PPC 22:24 Impact of FTC regulations on PPC management 25:27 Protecting trade secrets in Amazon PPC 29:12 Continuous learning and professional growth in PPC 32:46 Challenges and opportunities in Amazon PPC 39:15 Podcast conclusion and key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Forecast Your Amazon PPC Approach (Classic) What Is The Role Of Data In Amazon Campaign Management? Why Should You Rethink Your Approach To PPC On Amazon? How Does Tracking Keywords Help PPC? Can Amazon PPC Success Be Predicted? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How To Forecast Your Amazon PPC Approach (Classic) 33:22
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33:22In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Get out your crystal balls! 4:43 When is forecasting necessary in Amazon PPC? 9:27 First step when planning an approximation 10:57 Where to get approximate search volume 15:50 Where to get approximations for average CPC 20:05 How to build a mid-case or worst-case scenario 28:35 When does Elizabeth use approximations 30:40 Why approximations are useful 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Elizabeth Greene Junglr Here’s another episode featuring Elizabeth, How To Launch Your First Sponsored Products Campaign On Amazon? All About ACOS YouTube playlist ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook : https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 What is the role of data in Amazon campaign management? 49:31
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49:31In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - What is Mina's morning routine? 5:31 - How Amazon sellers interact with their data 6:07- How do typical sellers behave with data 8:05 - What is competitive positional awareness 23:12 - How to build a comprehensive dashboard 36:02 - How to scale and optimize PPC campaigns 37:38 - How to identify wasted spend 45:52 - What is the conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Thinking Strategically about Amazon Advertising What Do I Do With Wasted Ad Spend The Complete Amazon Advertising Evergreen Campaign Strategy Guide How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data? How Should I Analyze My Data for my Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 What Are 7 Overlooked Seller Central Tools? 47:12
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47:12Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - How did Adverio impact Ad Badger? 2:55 - What tools does Seller Central offer? 4:12 - How can Search Query Performance enhance Amazon advertising? 11:09 - What is skewed economics in Amazon's context? 15:43 - What is the Product Opportunity Explorer? 19:49 - How can Market Basket Analysis improve sales? 23:46 - How to manage brand reputation on Amazon? 29:04 - How do brand tailored promotions and coupons work? 33:36 - What are the best practices for Amazon posts? 36:39 - How does Creator Connections facilitate influencer marketing? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? Can Agencies Serve As Teachers In Amazon Selling? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Become An Advanced Amazon Marketer? How Can I Reach My Full Potential In The Amazon PPC Space? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Why Should You Rethink Your Approach to PPC on Amazon? 29:15
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29:15In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest Introduction: Michael Tejeda 2:20 - Client Management Insights 3:01 - Deep Dive into Marketing Strategy 6:04 - The Role of Audits 7:14 - Understanding Client Needs 8:58 - How do FBA fee changes affect PPC strategies 10:57 - Managing Product Profitability 13:10 - Strategy and Client Communication 15:07- Key insights 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Can Amazon PPC Success Be Predicted? How Does Tracking Keywords Help PPC? How To Develop A Successful Client Relationship? Can Agencies Serve As Teachers In Amazon Selling? How To Launch Amazon Products That Customers Actually Want? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Can Amazon PPC Success Be Predicted? 30:14
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30:14Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest Introduction: Who is Mansoor Norouzi? 0:37 - Forecasting Focus: What is forecasting in Amazon PPC? 2:30 - How complex is Amazon advertising? 3:27 - Why never stop learning? 5:44 - What does forecasting really involve? 8:55 - How to plan financially for advertising? 11:47- How to determine market share? 17:46 - Which tools help understand the market? 29:25 - How to empower your Amazon strategy? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? https://youtu.be/RJRN1RsaqWo How To Develop A Successful Client Relationship? https://youtu.be/PVZj1ZSrKtw How To Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU What Amazon PPC Updates Do You Need For 2024? https://youtu.be/slwiD4LqGGs How Can I Build Tasks To Help My Amazon PPC Campaign? https://youtu.be/ncVo9QF7Qhk How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? https://youtu.be/72tKqVk08QA 📚 Unlock our FREE comprehensive Amazon Marketing Playbook : https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How Does Tracking Keywords Help PPC? 36:29
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36:29In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den! 🦡 Highlights 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in Amazon advertising? 3:13 - Why is troubleshooting important in PPC? 5:00 - Why track keyword ranks? 10:02 - How does spending affect organic rank? 13:33 - How does rank tracking show PPC impact? 20:12 - How do I use high-value keywords effectively? 29:06 - Why is keyword rank tracking crucial? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon What Do I Do When A Keyword Doesn’t Convert? (Classic) Bidding On Branded Keywords: What Happens When You Turn Them Off? 8 Solutions To Fix An Amazon Campaign With Too Many Keywords 📚 Unlock our FREE comprehensive Amazon Marketing Playbook : https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How to Use Broad Match and Modified Broad Match on Amazon? 19:28
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19:28Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:48 - Explanation of broad and phrase match types 1:48 - Example of how broad match can trigger unrelated search terms 4:00 - Advice on sparing use of broad match in advertising strategies 6:03 - Clarification on the use of modified broad in sponsored products 9:32 - Real-world example demonstrating phrase match issues 13:31 - Tips on using search term analysis tools 16:00 - Importance of negative keyword management. 🦡 Resources & Links How Do I Make The Most Of Amazon’s New Broad Match Update? How Can I Use Phrase Match To Rank Higher On Amazon? Is Exact Match Always Best? How To Become An Advanced Advertiser For Amazon PPC Campaigns How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How to develop a successful client relationship? 45:42
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45:42In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:42 - Why are long-lasting client-manager relationships important? 1:18 - What are common pitfalls in Amazon marketing relationships? 7:54 - How do you align goals between clients and managers? 10:57 - Why is trust important in partnerships? 20:57 - How can communication be adapted for clients and projects? 🦡 Resources & Links Can Agencies Serve as Teachers in Amazon Selling? https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o How to Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA How to Achieve High Lifetime Value? https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN What Amazon PPC Updates Do You Need for 2024? https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5 Take my Amazon PPC ClickUp board for Amazon PPC Optimization https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v 🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/ 📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux, Adam Riback Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's coming next in inventory management 10:05 - What influences your inventory score 15:24 - Tips for a better inventory score 25:58 - How good inventory helps your ads work better 🦡 Resources & Links How Do I Perfect My Amazon Inventory Management? 10 Steps to Maximize Amazon FBA Inventory Limits How Can I Expand My Amazon PPC Campaign To Canada? How Can An Amazon Campaign Audit Help My Business? Take my Amazon PPC ClickUp board for Amazon PPC Optimization 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Can Agencies Serve as Teachers in Amazon Selling? 39:44
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39:44Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 2:19 - 2024's balance and marketing myopia? 7:38 - Now harder for solo Amazon sellers? 11:40 - Focus on financial literacy 17:01 - Michael's view: Amazon ad forecast for brands 20:00 - Steps for better Amazon performance 23:44 - Should advance Amazon entrepreneurs improve skills? 28:17 - Back to basics 32:35 - SOP issues 37:48 - Destaney's book recommendation 🦡 Resources & Links How Can I Use ChatGPT To Advance My Amazon PPC Campaign? How Should I Analyze My Data for my Amazon PPC Campaign? How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making How Can I Reach My Full Potential In The Amazon PPC Space? What Amazon PPC Updates Do You Need for 2024? Are We Still In The Golden Age of Amazon PPC? 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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