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#88, Robin Robinson, author, whiskey guru & brand sherpa for craft liquor brands, NYC
Manage episode 448486625 series 3334774
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Robin's been a fixture of the spirits education world for as long as I can remember - I think we first met when he was still shepherding Compass Box Whisky for the US, at a bar show in Paris.
He's a remarkable raconteur - like a lot of the ex-actors littering the spirits industry - and a true expert across the broad world of spirits, but what really sets him apart is his structured, masterful approach to actually selling, a skill he learned in Silicon Valley and took with him to the liquor industry.
Unlike most people who've been terrified of selling due to watching movies like "Glengarry Glen Ross" and "Tin Men", Robin respects sales people - and helps create great ones as part of his consulting services.
As he says "If you have something in your hand, a sales person put it there".
We had a great chat about his origin story, about truly honing your own brand, his move into the liquor biz, and the state of the industry.
We didn't even talk about his excellent book "The Complete Whiskey Course", so for sure we'll have to have him back on to catch up.
Enjoy!
Buy Robin's book from independent bookstores: https://bookshop.org/p/books/the-complete-whiskey-course-a-comprehensive-tasting-school-in-ten-classes-robin-robinson/12350951?ean=9781454921226
Robin's website: https://www.robinrobinsonllc.com/
Robin on Facebook: http://facebook.com/robin.robinson1
Robin on Instagram: http://www.instagram.com/robinrobinsonllc
Robin on LinkedIn: https://www.linkedin.com/company/robinrobinsonllc
Get in touch with Duff!
Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things than their prepared speaking points or their new thing, whatever that is, for a few hours.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either.)
Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org
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