TPP #142 | The Internal Struggle of Loss with Greg Bufkin & Danielle Zapchenk

The Parable Podcast with Danielle Zapchenk

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

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Ever feel like you compared your grief to another? Me too you are not alone in that. Today we are going to have the first of a 2 part honest conversation with my friend Greg Bufkin. You may remember him and his wife Cathy from episode #79. We don’t all have the same types of loss but we are definitely going to experience some during our life. **As a trigger warning we briefly reference suicide and molestation so if you are in a place with little ears or just working through this right now, please feel free to move on to another episode. And there is no guidebook to how you deal with loss or grief and so I hope today’s conversation gives you a perspective to help you know that that part of your story affects what goes on in your heart, mind, and soul.

Takeaways

Loss and grief come in different forms, and it is important not to compare one's own grief to others.
Faith can provide comfort and strength in the face of loss, but it does not make the grieving process easy.
Guilt and self-blame are common emotions in grief, but it is important to remember that no one is to blame for the loss.
Forgiveness is a choice and a process that can help in healing and moving forward. Forgiveness is a difficult process, but it is necessary for healing and freedom.
Choosing to forgive is a daily decision that brings emotional freedom.
Grief is experienced in waves, with both expected and unexpected triggers.
Finding joy and peace in the midst of grief is possible through a relationship with Jesus.

Reflection Questions

Grief is a deeply personal experience. How do you deal with any guilt like you didn’t do enough or could have done something without it overcoming you?
Forgiveness is often a complex aspect of grief. Have there been moments when your faith has influenced your ability to forgive, either yourself or others, in the aftermath?

Connect with Greg Bufkin

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Listen to Greg and Cathy's previous episode

The Empty Chair Endeavor

Hope after Child Loss Podcast

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