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Using Books in Marketing
Manage episode 435838827 series 3594910
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Mike is an advisor, author and speaker for business owners looking to stand out. Since 1998, Mike has helped thousands of business owners market their business smarter. He is the inventor of the world-famous collection of hand-drawn direct-response doodles—CopyDoodles®—which are used by copywriters, marketers and business owners around the world.
For the past decade, Mike has helped business owners become published authors and in 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful
books (shooks™) for Main Street business owners. Shooks are the ideal type of book for local business owners to publish because they are easy to create, can be read in about an hour and offer helpful ways for readers to connect with the author.
In his latest shook, Main Street Author, Mike shares his proven formula anybody can use to author, publish and leverage a shook
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