Is the Quality of Decision-Making Inversely Related to the Number of Participants With Advanced Degrees? . . . How Might Bud Lite Have Reached A Wider Audience Without Setting Off a Nationwide Boycott?

The Omaha Bugle-Global News Network

Due to the numerous mishaps that occur both in government and corporate America, Adam and Jeff wonder if the problem is due to the unbridled arrogance of many in the "credentialed class"--those individuals possessing advanced degrees from overpriced universities. Indeed, Jeff offers a proposition that the quality of the decision-making in any large organization is inversely related to the number of credentialed individuals participating in that process--which he is offering to the world of knowledge free of charge. Adam talks about the Bud Lite controversy in which a transgender spokesperson was hired to pitch Bud Lite to a younger, more inclusive audience due in large part to company concerns that its traditional blue collar customers were dying off. But Jeff and Adam wonder why Bud Lite, given its enormous marketing division, did not reach out to a much wider, more inclusive audience such as women in general. Although some women already drink Bud Lite, Adam thinks it would have made far more sense to have a prominent female such as Taylor Swift (up-and-coming singer-songwriter) or even Dr. Jill Biden (EdD University of Delaware at Newark. Topic: Student Retention at the Community College: Meeting Students' Needs) do commercials showing either one of them chugging a mug of Bud Lite. Adam then recounts a number of other corporate marketing boondoggles in the past before switching to one of the most famous marketing disasters of all time--the reformulation of Coca Cola as a sweeter Pepsi-like product known as New Coke. Not only did the Coca Cola Company alienate many of its diehard customers by removing its traditional Coca Cola product from grocery store shelves for several months but it suffered a significant drop in sales due to nationwide boycotts.