Artwork

Indhold leveret af Hubspot and Hubspot Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Hubspot and Hubspot Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

How AI is Making Marketers 10x More Productive with the CMO of Atlassian

29:42
 
Del
 

Manage episode 444122896 series 3568595
Indhold leveret af Hubspot and Hubspot Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Hubspot and Hubspot Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Episode 27: How is AI revolutionizing productivity for marketers? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by Zeynep Ozdemir (https://www.linkedin.com/in/zeynep-inanoglu-ozdemir-phd-962a5035/), the Chief Marketing Officer of Atlassian, who brings a unique blend of AI expertise and marketing experience.

In this episode, we explore Zeynep's fascinating journey from engineering and speech synthesis to her pivotal role in marketing. The discussion delves into how AI is transforming marketing strategies, creating a partnership between human creativity and AI capabilities, and making marketers significantly more productive. With insights from Atlassian's cutting-edge AI applications and detailed survey data on AI usage in marketing, this conversation is packed with actionable takeaways for embracing AI in your workflow.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

Show Notes:

  • (00:00) Machine learning training is now much faster than before.
  • (05:30) AI as creative partner enhances content creation.
  • (10:17) Exploring AI's impact on productivity, creativity, research.
  • (13:33) AI boosts creativity and efficiency in marketing.
  • (16:28) Seamless AI integration in content creation workflow.
  • (18:40) Expert on dynamic customer data and interactions.
  • (21:37) Personalized AI marketing and visual content generation.
  • (25:35) Thanks, Zeynep, for the fascinating conversation.

Mentions:

Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

Check Out Nathan's Stuff:

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

  continue reading

54 episoder

Artwork
iconDel
 
Manage episode 444122896 series 3568595
Indhold leveret af Hubspot and Hubspot Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Hubspot and Hubspot Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Episode 27: How is AI revolutionizing productivity for marketers? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by Zeynep Ozdemir (https://www.linkedin.com/in/zeynep-inanoglu-ozdemir-phd-962a5035/), the Chief Marketing Officer of Atlassian, who brings a unique blend of AI expertise and marketing experience.

In this episode, we explore Zeynep's fascinating journey from engineering and speech synthesis to her pivotal role in marketing. The discussion delves into how AI is transforming marketing strategies, creating a partnership between human creativity and AI capabilities, and making marketers significantly more productive. With insights from Atlassian's cutting-edge AI applications and detailed survey data on AI usage in marketing, this conversation is packed with actionable takeaways for embracing AI in your workflow.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

Show Notes:

  • (00:00) Machine learning training is now much faster than before.
  • (05:30) AI as creative partner enhances content creation.
  • (10:17) Exploring AI's impact on productivity, creativity, research.
  • (13:33) AI boosts creativity and efficiency in marketing.
  • (16:28) Seamless AI integration in content creation workflow.
  • (18:40) Expert on dynamic customer data and interactions.
  • (21:37) Personalized AI marketing and visual content generation.
  • (25:35) Thanks, Zeynep, for the fascinating conversation.

Mentions:

Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

Check Out Nathan's Stuff:

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

  continue reading

54 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning

Lyt til dette show, mens du udforsker
Afspil