))
The Increasing Role of Brand in SEO
Manage episode 434627557 series 3417414
Indhold leveret af Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
The Role of Brand in Seo:
We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google’s emphasis on brand in its algorithms.
Brand Differentiation and Local SEO:
We delve into how brands differentiate themselves in the marketplace, particularly in local SEO contexts. What are the challenges small businesses face in building brand recognition? How do brand elements like reputation and local engagement impact SEO performance?
Practical Approaches to Brand Building and the Role of AI in Content Creation:
We focus on practical advice for SEO professionals on integrating brand-building strategies into their work. Mordy also explores the role of AI in content creation, highlighting the potential benefits and pitfalls of using AI tools in a strategic and controlled manner.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 170
Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/
185 episoder
Del
